What Is Vector Art?
17th May, 2013 Categories: SCMOne of the first things that our sales representatives are likely to ask you is: “Do you have a vector version of your logo or design?” A common misconception is that we are just using jargon for an image file. Vector art is in fact a specific type of image which is used most commonly [...]
What Is Screen Printing?
29th April, 2013 Categories: SCMScreen printing is one of the many processes we use to brand products and garments with a logo or design. It is one of the most popular ways to print due to the affordability and finish you receive. Screen printing is recommended if you have a design which has around one to four spot colours [...]
What Are Pantone Numbers?
15th April, 2013 Categories: SCMAt Steel City Marketing, we often get asked the question ‘what is a pantone number?’ Normally people are aware of the socks and mugs that can be found in various big department stores and not much more. However, a pantone is actually a very useful way to ensure that your colour specifications are exactly matched [...]
Buy British This St Georges Day
25th March, 2013 Categories: SCMWe have a range of suppliers at our fingertips from across England ready and waiting to help with all your promotional gift needs. As discussed in an earlier blog post however, they often get overlooked due to challenging competition from the Far East. This St Georges Day we have decided to have a look into [...]
Proud to be British: A Return to UK Manufacturing?
18th March, 2013 Categories: SCMOver the last few months we have seen a real celebration of British musical culture. Individuals from different music genres joined together at the Brits 2013 to rejoice in the success of British bands and artists from the previous year. Hosted by London’s O2 Arena with the upcoming comedian, James Corden, compering; it was a [...]
Comic Relief – Effective Fundraising Strategies
15th March, 2013 Categories: SCMAt Steel City Marketing we are always keen to work with charities and support different causes. We have also produced our fair share of promotional items to help raise awareness for many different campaigns. We know that the charitable sector have to be conscious of their budget always so thinking outside the box is often [...]
Make your Marketing Campaign the Crème of the Crop this Easter
11th March, 2013 Categories: SCM‘How do you eat yours?’ is probably the most successful and enduring Easter promotion to come out of the marketing world. It is both simple and effective. At Steel City Marketing we believe that these should be the heart of any marketing campaign and decided to ‘take a break’ this Easter and explore what your [...]
Event Marketing: Tips and Tricks from the Promotional Gifts Industry
8th March, 2013 Categories: SCMSpring is tantalisingly close and the influx of calls from clients about their summer events has begun. Year on year we advise on many similar quandaries; many of our clients are overwhelmed with the logistics that event planning can involve. In the promotional gift industry, we are typically plagued with many issues too, such as: [...]
6 Promotional Gifts For 6 Nations
5th March, 2013 Categories: SCMThe RBS Six Nations is upon us again which sees England, Wales, Scotland, Ireland, France and Italy competing for victory. With Wales as the current champions we cannot say that England’s recent victories haven’t piqued our interest and left us hoping for a win this year. In preparation for the upcoming game against France we [...]
Make Mother’s Day more than just a Marketing Ploy from Hallmark
4th March, 2013 Categories: SCMWhat does Mother’s Day immediately bring to mind? For many this means a mad dash trip to the local garage for flowers, chocolates or wine. Well this year, put the 10th of March in your diaries, because Steel City Marketing is campaigning for Mothers everywhere. No more careless last minute items; we feel that this [...]
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