Given all the technological advances in society in the past 20 years you might expect the top selling items in the business gifts industry to look significantly different in 2008 than they did in 1988 but this is not the case and most sellers lists, then and now, will be dominated by promotional pens, clothing, promotional mugs, and bags!!

Often there will be the odd item, which makes it into the top sellers for a relatively short space of time and items such as USB Flashdrives didn’t even exist 20 years ago! So why does this consistency exist? All these gifts have a practical application and they all are consumables with a distinct shelf life – people want them and need to replace them, if they were not given they would be purchased – that makes the gift ‘needed’ and appreciated when given.

As with all consumerism there is a modern day desire to see the ecological impact reduced, and there is now usually a ‘green’ product alternative in most ranges and especially amongst promotional pens where both recycled and recyclable items exist. So the recycled & eco promotional products aren’t a new product area in their own right really, they are an extension of best selling ranges – showing that what was popular “back then” is still popular now, but we can make it eco friendly!

Should you wish to discuss a regular seller from the last 20 years(!!) or something unique and new, please contact a member of the sales team who will be more than happy to assist.

Steel City Directory Covers 1988 & 2008

This entry was posted on Tuesday, November 25th, 2008 at 10:53 am and is filed under Pens, SCM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.