Mission Impossible? – Not So For Steel City Marketing!
Some Business Gift orders appear from the outset to not have a single possible solution to get close to the clients initial idea. The design and imagination of both agency and end user clients can initially feel as though “mission impossible” has just been called through! But we have to look at matching these requirements or getting as close to them as possible.
A recent brief by a client was one of the oddest received in a long time. The requirement for us to supply them with various items to be placed into a mailing carton. Nothing strange in this everyday request. The items to make up the pack all needed to be connected in some way to old fashioned medicinal remedies. These were given to us as silver, honey, seaweed and aspirin.
A couple of these were pretty straight forward and easy to find a promotional item for. The client was given a few ideas and settled on a silver foil covered chocolate coin. For Aspirin, a pill or tablet shaped stress item was selected.
But it was the honey based and seaweed based items which posed a real problem and threatened the likelihood of an order being booked.
My first reaction was to do what everyone does these days and “Google” everything with these ingredients in. There was also an avenue within the promotional gift industry for one of the items. Confectionery provided the solution to “Honey” – with lozenges being ideal. So it then remained to come up with some seaweed based ideas otherwise the whole idea couldn’t possibly work.
The 4 items needed to be beneficial and useful to the recipient of the mailing, so this ruled out a bunch of seaweed collected from Skegness! A few ideas later it was decided that “seaweed masks” was the final piece of the jigsaw. We could provide them in small pots, small enough to put into the mailing carton and a useful product for the recipient. A full house! Order was placed and fulfilled.
At Steel City Marketing, we always try and sort out the weird and wonderful and the simple and straightforward of business gift ideas. If there is anything you would like to run by us, we rarely admit defeat and would only be too happy to try and find a way around your problem.
