Promotional Gifts More Effective Than Adverts!
A recent report out of the US – conducted by the Advertising Specialty Institute, has shown that our great industry of business gifts outscored conventional TV, print, or radio adverts. Startling result and something I am more than happy to shout about in my latest posting.
From Data by Adweek (USA) and WARC, the promotional products industry generated $19.6 billion (£12.53bn) in 2007, which is a staggering and is a lot of promotional pens and mugs!
The online and face to face study showed that business gifts generate a cost-per-impression average of $0.004, compared to $0.33 for national magazine ads or $0.019 for prime time TV ads.
This was a survey conducted with business people over 21 in places such as New York and LA, and was based on promotional gifts they had received within the last 12 months. Some of the key findings were:
* 84% of consumers remembered an advertiser based on a product they received.
* 42% had a more favorable impression of an advertiser after receiving a promotional product.
* Nearly one quarter (24%) indicated they are more likely to do business with an advertiser based on items they receive.
* The majority of respondents (62%) have done business with an advertiser after receiving a product.
* Writing instruments are the most commonly owned gifts, with 54% of respondents owning them, followed by shirts, caps and bags.
* Most (81%) promotional products were kept because they were considered useful.
* More than three-quarters of respondents have kept their items for about seven months.
* Among “wearables”, bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month.
* Bags deliver the most impressions, with 1,038 impressions per month on average.
If you are looking at promoting your company, contact a member of the sales time now and get the best return on marketing investment possible!!!!
