We are delighted to announce that Rachel Biggin has joined the company on the 10th November, as the company’s first Marketing Consultant.

With over 8 years experience as a Marketing Communications Manager for one of Yorkshire’s biggest companies, Rachel brings with her vast knowledge of an area we just haven’t had the opportunity to devote enough time to.

Rachel will be looking at driving forward several areas along with James and Lorraine, in terms of building upon our already high client retention rate as well as focusing upon increasing our exposure to a larger “audience”.

The main areas she will be actively involved in are :

The Annual 96 Steel City Marketing Directory – We remain one of the only companies to produce our own in-house business gifts brochure as opposed to putting a cover on a trade catalogue. This is fantastically well received in the marketplace, is a consistent format and is produced from industry best sellers and new product ideas.

The Steel City Marketing End User Show – Following a highly successful first year in Sept 2007, and a year off in 2008, the SCM Promo show will be back “with a bang” in September 2009. Around 26 Exhibitors showing individual promotional gift product areas and brands under one roof, this event received some amazing feedback from visitors and exhibitors alike.

Website / E-Marketing – With a complete overhaul of the Steel City Marketing Website in early 2008, time, energy and focus is now needed to giving exposure of the site to an audience we haven’t been able to reach up to now. Although a massive task, we have the commitment and drive to be able to achieve our aims.

With the addition of Rachel backing up a committed and experienced sales team, as well as every other valued member of staff – we are certain that we can continue to build upon a well placed position in an ever changing market.

This entry was posted on Monday, November 10th, 2008 at 3:39 pm and is filed under SCM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.