It is very often acknowledged that the best received gifts are the ones that are needed. Had they not been given they would be something that would be bought. Items that have a purpose and are useful are obviously the best and they also don’t have to be high value to achieve the desired results.

Of all the categories of business and promotional gifts, keyrings must surely be one of the areas with the greatest variety and choice.  There is certainly one available to meet any budget restrictions that may apply. Keyrings are also one of the most powerful advertisers, remaining in use for considerable time, subtly reminding the user and anyone else that views it of your product, service or brand. 

It is often discussed that the impression made by an item given as a promotional tool is far greater than most advertising methods and keyrings are one category that crops up during these debates.

The product choice is enormous, starting with the budget acrylic key fobs, where printed paper inserts allow both sides to take up to full colour print.  There is considerable choice at the budget end, suiting all tastes and accommodating great choice in colours and shapes.  PVC, vinyl, silicon and plastic are materials consistently appearing in the low price bracket.

Moving up the pricing scale, and the choice of styles can incorporate an additional feature such as a small ice scraper or a tiny LED beam, adding value and usability. Bonded leather has been a traditional key fob material and this remains a popular choice.  Trolley coin keyfobs are another dual use item with the almost daily requirement to insert a coin into a trolley or a locker!

Executive choice is also considerable and the metal and combined metal and leather items allow for engraving for the superior finish or blocking into the leather and  even a protective dome where full colour print is possible. Quite often these will have contrasting materials or say a matt and mirror finish – increasing the appeal of the product and allowing branding to stand out.

The possibilities do not stop there; with the option of putting larger marketing spend towards a multi tool keyring or with an added torch including the LED Lenser – a great retail range that is available with branding.

With such choice in just one product area, time must be taken to ensure the right product is selected and that this suits the brand, service or product that is being advertised.

This entry was posted on Wednesday, December 17th, 2008 at 1:14 pm and is filed under Promotional Keyrings, SCM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.