Printed Promotional Mugs are Full of Choice
One of the most consistently purchased and popular of promotional gifts is the mug. Even though it is always greatly received it is an item that were it not “given” would be something that would still be needed and therefore bought. Most people will have a promotional mug, and these are one of the most commonly used items in our daily working lives (possibly just behind the PC, phone and pen!)
The promotional mug has certainly evolved and where the designs in both china and earthenware would have been historically restricted in choice, there is now a large and varied range to cater for various budgets or in order to display a corporate identity in a given style.
China mugs maintain their popularity and are there is certainly still a good level of prestige attached to a china range. The printing methods are not restricted – and full colour process is possible on china, although the price does reflect this with a considerable hike in overall spend. The most popular china mug is Windsor followed by the Balmoral.
The choice of product styles takes on a new level when looking at earthenware mugs. There are some traditional best selling items such as the Durham or Sparta, ideal for office, shop floor or building site working environments. The Durham in particular offers varied branding methods included photomug, pantone matched spectracoat finish and heat sensitive magic ink, creating a simple but versatile product to consider. There are now some very contemporary styles of promotional mugs to consider and the Marrow, Metro, Prado offer that little bit of something different and a more memorable piece perhaps.
The final area to consider when looking at a potential business gift purchase of mugs, are the travel mugs. The increase in popularity of outdoor pursuits, coupled with the boom in construction work (until the recent slump) has made the insulated mug a very popular product. Our daily lives have become hectic and more and more people are taking drinks on the move, making these a great growth area. Although not a low budget spend, there are versions that insulate with plastic, providing a slightly cheaper alternative to the traditional stainless steel version.
For an item that features so regularly on the promotional gift wish list, it is certainly worth putting time and effort into ensuring you have the selected the right style for your brand / campaign, have given careful consideration to the amount of information you are looking to print and have thought about your target market. If you would like to discuss the choice of mugs available, please contact a member of the Steel City Marketing sales team on 0114 2754150 who will be more than happy to quote prices, send samples and ensure you choose the right product for your needs.