Archive for March, 2009

Promotional Mouse Pads are Full of Colour

Tuesday, March 31st, 2009

The desktop is a fantastic place to fill up with as many promotional items as possible for your client base or potential customer list. There are so many products to choose from and it can often be a long term campaign to move from one successful item to something different rather than trying to replace an item previously handed out. Promotional mouse pads are a colourful way to tick off one of the great promotional desktop items and definitely something to consider for your next campaign.

Printed mouse pads have evolved considerably over the last few years and have kept pace with the technology of the computer mice which they are used to assist and which have in turn moved swiftly on from the traditional balled version, to the optical mouse. New and improved surfaces are required to ensure consistent and accurate mousing and the use of PC’s in the office is such a huge part of many people’s lives, this has to be right. Most mouse pads these days therefore have a precision coating to cope with the optical products and this has assisted in keep the promotional mouse pad high on the promotional shopping list.

One of the first pads to look at being 100% optical friendly was the Brite Mat Mouse Mat. A trade marked product allowing up to full colour printing along with a non-slip base. These mats 100% track an optical mouse and are now also available made from recycled vending cups at no extra cost.

Other promotional mouse pad options are the traditional hard top version with a foam base, the textile topped mousemat and the soft mat, which is ideal for direct mail campaigns. All of these options can take a full colour print.

Printing methods are now fantastic in the mouse pad range and the client has a full choice of screen printing, digital or litho options within most or all products available. For that something different, mouse pads can be cut to a special shape or the aqua mouse pad allows liquid to be inserted as well as floating shapes to reinforce your brand.

Should you be considering using promotional mouse pads for your next promotion, please contact a member of the Steel City Marketing sales team on 0114 2754150. Experienced in all promotional and business gifts, they are ready to provide, pricing, ideas, samples and visuals. Call now.

Employee Gift Ideas

Monday, March 30th, 2009

A great way to encourage a workforce or stimulate your staff is to look at giving employees gifts as a way of a thank you for achieving goals that have been set or as an incentive to work even harder than they are already doing. Staff want to feel appreciated and a business gift of this type for an employee can go a long way. There are many options that can be considered as employee gift ideas and these can fall into many product categories with certain items providing a high perceived value to the recipient.

Quite a few companies look to provide desk top items that not only make a uniform appearance to the office but also neaten up some work spaces, adding a splash of colour and giving employees certain items that otherwise might have become a little old and worn or even products that haven’t been used before. Products such as mousemats and coaster combinations, or pen pots and desk tidies can all carry corporate branding as well as give the employee receiving the gift a lift.

Alternative product ideas to be consider as an employee gift idea would be something that again can be used during a working day, and something that assists the staff and makes it easier to work or gives them a professional edge when seeing clients. Folders or business bags would fit neatly into this category, in other words something that would be well received, more than likely be used and would be noticed and commented on by customers or suppliers.

Christmas is a good time to look at a gift for the employees but nowadays most products cross over into other periods on the calendar. Pen sets, whether they are the brand names (such as Parker) or non branded metal options are really nice gift ideas.

An area that is becoming very popular these days is corporate clothing. This can come under a couple of categories, the first being staff workwear. Whilst not exactly a gift, it does give the staff a boost when everyone is provided with a really well put together workplace uniform, however formal or informal. On the other side, there are some great clothing items, such as jackets, or casual clothing ideas that can act as a great employee gift.

The final area to consider would be awards for either the entire staff when the company hits certain goals, or for indviduals as an employee gift for those who have performed beyond the targets set. This can encourage staff to want to be that person next time, or galvanize a workforce into looking to hit a level they have been set.

Steel City Marketing is a leading UK promotional gifts distributor. Should you be looking for any business gift or employee gift ideas, please call a member of the sales team on 0114 2754150.

Business Gifts For Clients Still a Strong Option

Friday, March 27th, 2009

If there is one single area in marketing and business development where organisations are continuing to spend it is in the business gifts they purchase for their client base. Whether this forms part of the relationship management strategy of the company or if the gift is aimed at winning new business, the importance of this area in building and maintaining your client base must not be forgotten.

One popular area for business gifts for clients is during events and these can take the form of an award ceremony with plenty of choice in the crystal and optical crystal product area. Other good ideas for event type giveaways could be specifically golf day items. Although for a specific event, there is always an attempt to make the business gifts memorable and for the clients to talk about the day, until the next one of course!

Another key area when looking at the business gifts for clients and making a strong impression is at Christmas. Often an area that is left until the last minute due to budget restrictions or time conspiring against the decision maker at an often-hectic time, it can be the single most important business gift decision made during the year. Whether this is a USB Flashdrive that can come gift boxed (and therefore something the user will get some use out of on a long term basis), or a choice from one of the high-end executive business gift ideas, there is significant choice and the more personal the business gift for your client is, the more likely it is to be kept. Wine is still popular and available, but clients want to feel as though time and effort has been put into the decision.

Business Gifts for clients can also be considered as a reward. Although this can be a sensitive issue in some industries, most do not have restrictions on this type of activity. Should you be looking to promote a new product to your existing client base, a gift could be given for all orders placed over a period of time after the launch. If you are looking to boost sales and generate much needed revenue, why not consider business gifts for your clients that rewards them if they achieve a set level of turnover with your organisation over a set period of time.

Steel City Marketing is an experienced promotional and business gifts distributor having been in the industry for over 28 years. With an experienced sales team contactable on 0114 2754150, you can discuss business gift ideas for your clients, set a brief to be looked into and ideas generated, or simply requests samples, quotes or visuals. Call now.


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