There are not many companies in the UK that produce their own promotional gift catalogue. Most companies take advantage of the various trade brochure options that are available with the distributor then having a small space to put their own logo on the cover. This does provide a selling tool. The down side of this is the potential restriction of suppliers to the one or ones that contribute to that particular version. The risk to the distributor is clear, they have had no input in the product selection, they are showing the shop window of ideas that they have not put together and have had no direct say in the end user selling prices that these brochures show. With a small selection of suppliers involved, should one of these go out of business, it takes out a selection of products, or gives the distributor the headache of explaining lack of availability or price increases should this product be available elsewhere. The down side for the client is that they see the same promotional gift catalogues time after time, just with a different cover.

Steel City Marketing has been in the promotional gifts industry for over 28 years. Since the first year in business, they have produced their own gift directory on an annual basis. This is put together from scratch from the entire business gift industry best sellers and new product ideas. A monumental task to put together, the continued decision to produce the directory has been taken in order to differentiate the company from other promotional gift distributors. It is also in our own hands what products are put in, what end user guide prices are shown and allows us to get to know and build a better relationship with the supply base in order to ensure that the items are genuine best sellers and the best the promotional gift industry has to offer.

The feedback from clients has backed up this decision, with comments that the selection is different from the norm, the directory is easy to follow and that out of all brochures received, the Steel City Marketing catalogue is one of the only ones kept to hand and one of the first to be selected when planning a promotional gift purchase.

The selection for the 2009/2010 has already begun. Behind the directory is a highly experienced sales team, available on 0114 2754150. Steel City Marketing has fantastically efficient sourcing capabilities and relies on the directory to show that the company can be a one-stop shop of ideas. Should you not see the item or idea you are looking for in the directory or online, please call and we will provide prices, options and samples as and when required.

This entry was posted on Tuesday, March 17th, 2009 at 9:36 pm and is filed under General Promotional Gifts, SCM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.