Archive for April, 2009

Cheap Promotional Mugs

Wednesday, April 29th, 2009

One of the ranges of business gift ideas that remain popular to this day is the great choice of promotional mugs. These days, it is not so much about paying high unit cost for an elaborate design, the majority of enquiries are for cheap promotional mugs that tick the box on the ultimate requirement - to hold tea and coffee - and also allow great branding possibilities as well as being a gift that will receive significant usage.

Cheap promotional mugs make up the majority of the sales of this type of merchandise and again this highlights the trends in the business community to provide a promotional mug to a client or target audience that does the job, with no whistles and bells! The choice of mugs is fantastic these days and the coffee shop generation has contributed to some really contemporary designs coming into this market, but at the end of the day, you want your marketing spend to work to the maximum for you and you can rely on the cheap promotional mugs to do that.

As with most things, the higher volume selling products usually provide the lowest cost base to work from and this is true within the select few cheap promotional mug models. There are at least 3 best selling products that are worth highlighting. They provide attractive and appealing designs, a selection of colours to provide additional choice and the flexibility in terms of branding area and methods.  These are the Sparta, Durham and Bell:

Sparta Earthenware Mug
This design is probably the best known of all cheap promotional mugs. It is now available in several standard colours as well as traditional white. Printing methods are anything from single spot colour work, through to dye-suyblimation up to full colour process printing. This mugs sits well in an office or shop floor environment.

Durham Mug
Another of the traditional cheap promotional mugs. This has a chunkier feel and design, good capacity for drinks and a fantastic print area allowing all the techniques for the other mugs as well as photo mug and heat sensitive printing methods to add extra value. A real best selling option to consider.

Bell Mug
This is a mug that would again have fantastic universal appeal, male and female alike in any working environment. Like the other cheap promotional mugs, the bell has several standard colour options and a good branding area.

Please free to contact Steel City Marketing on 0114 2754150 to discuss cheap promotional mugs or any other business gift idea.

Sparta Mug

Monday, April 27th, 2009

One of the most commonly purchased promotional item remains the mug. Essentially a product that has an everyday use and were it not given would almost certainly be purchased, the promotional mug is an ideal giveaway item to consider for the amount of impressions it can receive during its lifetime. The Sparta mug is probably the most famous of all promotional mugs, with popularity spread equally from the office to the construction site, male and female alike.

The Sparta mug falls into a set of the most popular earthenware mugs. Along with several others, these remain at the lowest promotional mug price points due to the volume sold per annum allowing greater purchasing power from the Far East by the various UK importers. So not only does the Sparta mug have a universally appealing design, it also ticks the box as being the lowest priced earthenware mug on the market.

Traditionally earthenware mugs were restricted to white ceramics. As with most things, advances in manufacturing have improved choice. The Sparta mug is now available in several colours.

Promotional mugs now have the additional feature of covering all the bases in terms of branding possibilities. Spot colour screen printing is obviously fine, along with  additional techniques such as dye sublimation, and full colour process printing. The Sparta mug can equally take a transfer print to the inside rim or base, which can be a great impact branding method for messages, websites or phone numbers.

The benefit to using promotional mugs in your campaigns is not only the likelihood of the item being used over and over again, but also the great print area possible. The Sparta mug does not disappoint here either with a healthy 185 x 70 mm screen print area.

Packaging should not be ignored when looking at purchasing a mug such as the Sparta mug in bulk. Obviously these are usually packed in large cartons of 36, but equally, individually poly boxing can be purchased, allowing these promotional mugs to be sent out as a direct mail campaign, or business gift.

A promotional mug such as the Sparta mug is an incredibly popular choice. Should you require a price, please contact a member of the experienced sales team at Steel City Marketing on 0114 2754150 who will be delighted to assist.

Heat Sensitive Mugs

Friday, April 24th, 2009

The promotional items that often show the best results are the ones that have an initial impact, encouraging the recipient to show others, to keep the product and therefore gaining many valuable impressions as time progresses. Heat sensitive mugs fit the bill as that type of promotional item perfectly. Earthenware mugs continue to remain towards the top in terms of sales of promotional merchandise and business gift ideas, and often this is due to the value for money they offer, the guaranteed daily use a “favorite” mug will get and finally due to the great print area. To add value and make your mug a heat sensitive one is a really good idea to make sure it is the one used over and over again.

Heat sensitive mugs are produced and printed in much the same way as any promotional mug, with screen printing, dye sublimation and full colour process all possible these days on good “wraparound” print areas. Transfer printing methods even allow branding to the inside rim or base, adding a secondary message that can have significant impact.  Where heat sensitive mugs slightly differ is the final stage of production. This heat sensitive coating is applied to either partly or fully cover the message you want to reveal and when hot liquid is added to the mug, this becomes visible. As the mug cools, the heat sensitive coating is restored to its original colour, which can be in either a black or blue. It is also possible to have a screen printed logo or message constantly visible by adding this after the heat sensitive coating has been applied, another idea to consider for your promotional mug.

Traditionally the heat sensitive mugs have been restricted to the straight-sided Durham style earthenware promotional mug. This still remains the iconic and best-known heat sensitive mug on the market. However, as with most things, advances in technology has allowed other styles to be produced and made available with the same feature. Available now are the small latte heat sensitive mugs as well as the large version, providing the coffee shop generation something to purchase on the promotional side that has a unique feature.

Although the heat sensitive mugs are microwave safe, prolonged heating should be avoided. As soon as the colour change process is complete, the heat sensitive mug should be removed from the microwave in order to maintain the condition of the mug. The heat sensitive mugs are not dishwasher safe due to the nature of the coatings and harsh abrasives should be avoided. In order to keep the mug looking good, the suggestion is to use mild cleaning detergents in moderate temperatures.

Steel City Marketing have been distributing promotional gifts for over 28 years. Our experienced sales can be contacted on 0114 2754150 to discuss heat sensitive mugs or any other promotional and business gift idea you may wish to consider.

Floating Keyring

Wednesday, April 22nd, 2009

Often in the promotional gift market, the simplest products are the most popular and the new floating keyring idea is just that type of item. The “message in a bottle” style of this keyring has had a huge initial impact and is selling into the promotional industry like hot cakes.  It is the simplicity of the idea and the branding potential that has seen initial sales in this product surge and the scramble to have new stock available in the UK as soon as possible.

The design of this floating keyring is unique. The plastic “bottle” casing is a nice shape to be used and is easy on the eye. The cork provides a watertight seal in addition to adding a natural look and appeal to the product. Branding is not limited on the floating keyring due to the fact that not only can the “bottle” be screen printed, carrying and enforcing your brand or logo for whoever spots the keyring, but also there is the possibility of you adding your own insert to the product prior to giving this out to your target audience. Whether this is a rolled up printed sheet, some seeds to plant in the garden, or sweets to add a little treat, these will all add value to the product, encourage the recipient to keep the item and use it for similar safe keeping of small items.

The message in a bottle floating keyring could fit well into most promotional gift campaigns. Whether used as an exhibition giveaway item with additional company information or a little treat inside or sent out attached to a postcard in a direct mail campaign, the floating keyring will certainly engage the recipient, adding valuable impressions and encouraging the rentention of this fun little product.

For a limited time, we have the floating keyring offer with introductory prices which we are sure will encourage a great deal of interest.

Steel City Marketing are constantly awash with new business and promotional gift ideas. The floating keyring is just one of many. The sales team have bags of experience and enthusiasm and can be contacted on 0114 2754150 to discuss this or any other idea you may have.

Paper Mate Pens

Tuesday, April 21st, 2009

One way to ensure that your branding, message or campaign is noticed and remembered is by using one of the huge choice of promotional pens available. Paper Mate pens provide a great solution, being a famous brand name themselves and this can be a real plus when considering which of the many models to consider. Paper Mate pens have made a real renaissance in the promotional gifts industry over recent years, with the parent company seeing market potential to add to the strong retail performance and ensuring it cements its global position in an ultra competitive field.

Paper Mate pens have strategically placed themselves to tackle several price points to ensure that they cover most of the end user requirements. The writing is comfortable and there has always been an acknowledgement that paper mate’s are a lovely pen to write with.  There is good coverage at the budget end of the market with the Sport RT, the Stick 2020 and the Click ballpens all competing for the high volume, low unit cost orders. Most of the Paper Mate Pens have a good choice of colours with the Sport RT (new for 2009) available in a staggering 28 colour combinations. Most other models have at least 6 colours, with several best sellers have more than 10 options, giving the end user a fantastic choice.

Further up the pricing scale and Paper Mate have positioned several models well to compete against higher unit cost products. New items are constantly coming on stream, and this is the area where there is greater development, as the strategy appears to be to look for higher value items. Most of the Paper Mate pens in this price range have a comfortable rubber grip, and several such as the Vergo and the Chill come as a gel ink pen or a ballpen, again giving the end user fantastic choice.

Towards the higher end (but still remaining in the budget pen category) and there are several really good-looking Paper Mate pens with great styling and good colour choice. The Element has metal trims and a rubber grip, just as the Plunge does and the best seller in the Paper Mate pen range, the Grip Custom ballpen is a gel ink pen. The final pen to mention is the only all-metal Paper Mate pen, which can be engraved or single colour printed and comes in 4 colours.

If you are considering promotional pens for your next campaign, why not consider one of the large range of Paper Mate Pens. This is fantastic range of products. Call to speak to one of the Steel City Marketing sales team now on 0114 2754150 and get your promotional ideas sorted today.

Message Bugs

Tuesday, April 21st, 2009

One of the great ways to promote your event or to engage your target audience is with a promotional message bugs. These great value giveaway items come in a vast choice of colours, designs, and features and can be very general or industry specific with a cute little character to promote something to do with your organistion.

Message bugs provide great little reminders of your brand, company or campaign. The fluffy bugs can be produced in colours to get close to most pantone colours or even in a multi coloured option. The ribbon provides a great print area and this is now digitally printed in order to keep costs of these giveaway items as low as possible, so the branding possibilities are up to full colour process.

The lead times are another reason why the message bugs are so popular, as they are one of the now large list of promotional items that can be turned around in approximately seven working days, possibly sooner.

Characters range from the standard big eyed message bugs to the occupational versions such as nurses, policemen, firemen, construction worker. Hands can be added to the message bugs in order that they can either be flag bearers or holding items such as phones or banners if there is a specific message to get across to the recipient. Animal charactors are not forgotten in the range, with mice, spiders, crabs and sheep to name but a few. Finally a good idea would be to focus on a dual use, and the message bug bookmark is a great promotional item with a fantastic branding position at an affordable price.

Should you be considering a cheap promotional giveaway idea, then you can do worse than consider the fun message bug in your next campaign. Steel City Marketing have been selling message bugs for decades and can source your exact requirement of this or any promotional or business gift idea. Please call a member of the experienced sales team now.

Brite Mat Mouse Mats

Saturday, April 18th, 2009

One of the most well known desktop items in the promotional industry is the range of Brite Mat Mouse Mats, which is a trademark product, something that has been up to recently quite unique to a product in this particular range of business gifts.

The Brite Mat Mouse Mats range is known throughout many marketing departments and is an extremely popular product. Made from solid plastic with a non-slip base, this product is an ideal direct mail item or exhibition promotional giveaway product. The surface as well as the product itself is virtually indestructible. The Brite Mat Mouse Mats will work ideally with all computer mice, but has been specifically designed to 100% track optical mice, using patented technology. These are of course the main types of computer mice used in today’s office environment.

Brite Mat Mouse Mats offer fantastic colour reproduction with printing up to full colour process to ensure your brand is enforced to the maximum effect. Photographic quality imagery is reproduced to great effect on the Brite Mat Mouse Mat so you can let your designer go to town with the design. The mouse mat comes in both circular and rectangular, allowing variations in how the design could be put together.

The durability of the Brite Mat Mouse Mats ensure that this is a product that will sit on the recipients desk for a long period of time, providing your brand, message or campaign with hundreds if not thousands of impressions.

A more recent development is the fact that the Brit Mat Mouse Mats can now made from recycled vending cups which is a great eco promotional gift idea that can be considered. Along with Brite Mat Coasters, it is also possible to purchase the mouse mats as sets made up of either one mat and 2 coasters or even with printed pads, making the Brite Mat range of products fantastic promotional gift ideas.

Steel City Marketing has been in the promotional gifts industry for over 28 years and have an experienced sales team to help you decide on Brite Mat Mouse Mats or any other business gift idea. Call now on 0114 2754150.

Calico Ballpen

Friday, April 17th, 2009

Over the last year, one of the leading lights in the budget promotional pen range has been the Calico Ballpen. This model is now taking on the industry best sellers and starting to lay down some serious muscle with large volume orders in an extremely competitive area of the promotional gift industry. The Calico ballpen satisfies the client due to a number of reasons. It is a functional, has contemporary appeal, is available in a large range of colours and is at a fantastic price point.

The choice of colours in the Calico ballpen is vast. The white barrel, coloured clip version is the biggest seller, and comes with seven clip colours. There is then a silver plastic barrel, having six clip colours and there is also 5 all solid colour options. Moving into variations and the more recent developments in the Calico. The pen now comes in  nine frosted colour choices. The final and most interesting development has been the Eco friendly Calico ballpen, available in either 3 frosted or five solid combination colours.

The print areas of the Calico ballpen are another major plus and where some budget ballpens tick most of the boxes when it comes to competing in this market, some do have a restricted print area, affecting branding potential. The Calico does not disappoint in this area. The print area to the barrel is 40 x 25mm and this is backed up by a pretty good clip print area of 30 x 5mm, allowing strap lines, websites or phone numbers to fit easily and be noticed.

It is very difficult to say that something is close to perfect. But should you be looking for a budget promotional pen, you could not really go wrong in considering the Calico ballpen for your next campaign and looking at this in comparison to others in the market.

Steel City Marketing have a very experienced sales team who will be more than happy to discuss the Calico ballpen or any other promotional or business gift idea. Call now on 0114 2754150.

Promotional Playing Cards

Wednesday, April 15th, 2009

A really fantastic promotional item to consider when looking at your next campaign spend would be promotional playing cards. It can be seen by the recipient as an attractive, fun and playful gift. Using the promotional playing cards with others in a game will ensure that your branding, campaign or message will be seen hundreds of times and ensure that you receive the maximum number of impressions. Given the relatively low cost of this business gift idea, the return on investment of promotional playing cards could be seen as extremely high.

Games of cards usually take place in a relaxed and friendly atmosphere, this is an ideal environment to have the ability to get your message across and there is no better way to do this than by using promotional playing cards to carry your branding. These products are very flexible in their creation. Every country has their own specific design of cards, and all of these are available – or a decision can simply be taken to go with one of the standard lines. There is also no requirement at all to stick with the traditional pack of cards. Promotional playing cards can be seen as a purely bespoke business gift idea, and the whole pack can be designed and printed to your specific ideas.  There is no limit on shapes and although tooling charges do apply, and you can easily move away from the standard rectangular design towards something with shape and definition, adding impact to your brand.

Branding to the reverse is where the all-important corporate message usually lies on your pack of promotional playing cards. The possibilities are without limit, up to full colour process and this is possible on reasonably low minimum quantitities.

The final area to consider when discussing if promotional playing cards are the right business gift idea for your company would be the packaging. This can be simply cellophane wrapping should budget be restrictive or if money is not a consideration, there are some fantastic choices from window boxes, plastic boxes or luxurious box options in materials such as wood, leather or aluminium. Your pack of promotional playing cards can also be attached to your product or another gift, such as a bottle of wine. All packaging options will be considered and worked out.

Should you be considering packs of promotional playing cards or any other business gift idea, please contact a member of the Steel City Marketing Sales team now on 0114 2754150 who will be happy to lend advise on this or any other matter relating to your important marketing spend.

Metal Key Ring

Tuesday, April 14th, 2009

When considering a business gift purchasing strategy, one of the best methods to show those all important results has been using a metal key ring. Often as an engraved item, but also printed, these executive gifts will be kept and used for a long time providing your branding effective promotion and the recipient gets to use a metal key ring, an item that would normally be purchased and used domestically anyway. Within the promotional gift industry, metal key rings remain a very popular choice and the range is constantly evolving to provide something different for the marketing departments and ensure the all-important budget is used to the maximum effect.

The client has plenty of choice when considering a metal key ring and there is a reasonable price range allowing some really well priced options or at the other end of the spectrum some more expensive versions that will really stand out. In terms of material finishes in the metal key ring range, there are the appealing all metal options that sometimes use a polished and matt 2-tone finish to provide detail and design and make the key ring that you have chosen stand out from the others. It would be strongly advised to engrave these products, guaranteeing a permanent reminder of your logo or branding. Printing is possible onto metal key rings, and techniques and inks are constantly evolving which would allow these to “stick” exceptionally well and on any other product would provide a lasting branding. However when considering that your metal key ring will be used along with metal keys and bundled into pockets, bags or drawers, there is bound to be metal on metal contact, which will cause unavoidable chipping to the print. Leather and metal key rings are other popular choices and there are multiple designs in this business gift product area.

Should printing be required onto this type of promotional item, there are plenty of other options to be considered. Several metal key rings can be stamped directly into the metal and have the enamel colour infilled usually in up to 4 spot colours. This can be a great way to use this type of key ring to introduce your brands colours. An example of this is the large arch stainless steel key ring. Another variation on this uses modern printing techniques where digital printing can reproduce logos in full colour process and on certain metal key rings, these can then have a protective resin dome (often referred to as epoxy) – which gives a great finish and will ensure that the branding is safe from those sharp metal objects the key ring comes into contact with.

Certain metal key ring choices have a dual use, and due to the hard wearing properties of the materials they are produced in, a popular secondary use is a bottle opener.

Should you be considering a purchasing a metal key ring as a business gift idea, contact a member of the Steel City Marketing sales team now on 0114 2754150 who have a wealth of experience in all aspects of business and promotional gifts. Call now.

Promotional Gift Ideas

Friday, April 10th, 2009

One of the strongest marketing areas to consider during any promotion or campaign is that of promotional gift ideas. Often the last consideration during the planning phase, it is usually the area that receives the most impressions long after the advertising campaign has finished and the brochures have been shelved or filed away. Promotional gift ideas carry a brand effectively, are items that usually more often than not useful to the recipient and do not usually take up too much of the all-important marketing spend. The choice of promotional gift ideas is huge and there is guaranteed to be something of interest to any marketing decision maker, should time be taken to discuss this with a business gift distributor such as Steel City Marketing.

Promotional gift ideas at the lower end of the budget spend often take the form of relatively cheap giveaway items such as promotional pens, key rings and many other ideas. Branding possibilities are usually covered through most items across a broad spectrum of choice. No longer is full colour process a problem. As branding evolves and agencies create more striking logos all the time, so have the printing techniques to allow all promotional gift ideas to match those branding requirements.

Higher spend promotional gift ideas usually fit the bill for clients looking for gifts at certain times of the year, or general business gifts ideas for the customer base or for use to try and win business. USB Flashdrives are an incredibly popular choice and one that will fit this category perfectly. There are so many shapes, sizes and materials available in this product category and they are a well-received promotional gift idea that has high-perceived value and one that will get used over and over again.

One of the best ways to select the perfect promotional gift ideas is to have to hand a great business gift directory. Steel City Marketing are one of the only companies in the UK to produce their own and this provides an unbiased view, with genuine best selling and new product ideas within the 96 pages. Backing up this, your promotional gift ideas can easily be search for online these days. Steel City have a great promotional gifts website which mirrors the directory as well as being updated weekly with fresh new ideas for you to consider.

Finally and most importantly, you have to be able to discuss your promotional gift ideas with an experienced account handler. Steel City Marketing have been in the industry for over 28 years, have a sales team with a wealth of knowledge of products and the industry as a whole. Call now on 0114 2754150 and ensure you get the right moves towards the best promotional gift ideas for your company.

Acrylic Key Rings

Thursday, April 9th, 2009

One of the best and simplest ways to promote your business, brand or campaign is through promotional key rings. These can take many forms and can fit most budgets from the cheaper end where mass volume merchandise giveaways are required, right up to the more expensive business gift key rings, usually in metal and engraved. One particular area of low unit price, high volume items is the acrylic key rings range. These have been best selling promotional items for years and continue to outsell most items due to the versatility and the fact that they are a well-received gift.

There are numerous shapes available within the acrylic key rings promotional products range. The best selling items by far are the small round version as well as the square and slightly oval sized which is usually referred to as the compact acrylic key fob. There are plenty of other choices (including a dual use bottle opener key ring version, which is a great idea) and most are larger and of differing shapes, that there is almost certainly a type of acrylic key ring that will fit the requirements you have in terms of branding and also the audience who you want use the product into the long term.

Shaped acrylic key rings are a more recent development to this promotional product range and there is now a good choice of standard shapes that can add that something a little different to what has been seen before. Examples include, a house, t-shirt, heart, telephone, bottle, number one symbol, van, key (of course) and a mobile phone shape.  What really sets these shaped acrylic key rings off to the best effect is the printing and branding that is put onto the paper inserts.

As the branding is onto paper inserts, this can be therefore done in up to full colour process and to both sides of the acrylic key rings. There are no set up charges or originations and the design is the factor that sets this product apart and makes it stand out to the intended recipient.  Lead times are around 10 working days from the proof approval and every single item can now be made using recycled materials at no extra cost. The acrylic key rings now come in various colours and can even be pantone matched (certain minimum quantities apply), but this opens up a whole host of possibilities in a once limited product.

Acrylic key rings will continue to be a high volume selling promotional item and should you be considering this or any merchandise idea for your next campaign, call a member of the Steel City Marketing sales team now on 0114 2754150.

Recycled Promotional Items Questions Answered

Wednesday, April 8th, 2009

With the importance and surge in activity surrounding the use of recycled promotional items in marketing campaigns, there will be questions as to the processes involved, materials used and the benefits we might see. We have discussed this at length with the UK’s leading manufacturer of recycled promotional items and the following are the main findings of our extensive interview:

What about the fact that we’re contributing to an industry that produces tons of giveaway items that could be considered wasteful and /or unnecessary?

With the best will in the world we’re not going to stop the industry but if we can replace at least some of those virgin giveaways with recycled promotional items that are eco-friendly alternatives we achieve 2 things. Firstly we stop more waste going to landfill and finite raw materials from being used up. Secondly we increase people’s awareness of what can be achieved using these materials and therefore encourage greater use of these promotional options.

Most items it appears these days can have a little spin applied and seen as beneficial to the environment, where do you draw the line between what you will and will not include in your range?

We’re not after a huge range just a well rounded selection, therefore the first criteria is simple, it must be a suitable business gift. An example would be solar powered calculators, these have been around for ages and most include a battery that’s charged by the solar element, in our opinion this isn’t unique enough or really beneficial enough on the environment to join the range, we’d opt for the water powered calculator using newer technology, a cell that’s powered by water alone. Mouse mats made from polypropylene don’t get in just because PP is better than PVC, recycled promotional mouse pads made from 100% recycled paper and board on the other hand do. Recyclable doesn’t cut it with us, most things are recyclable and the term is too spurious, they need to be made from something actually recycled.

Are there 100% recycled promotional items?

Where possible we do produce using 100% recycled material but there are parts of products we sell that aren’t, our pens for example use standard ink refills and mechanisms. If the product doesn’t work exactly as a traditional product the client won’t purchase again and recycled promotional items or eco-friendly products will get a poor reputation. Our note books have recycled or sustainable paper but use a traditional metal wire to hold them together.

Do you use environmental inks?

Again if the ink comes off a recycled promotional item it’s not performing the function it was designed for and won’t be bought again. If we need to use traditional print methods but have managed to replace a standard T shirt with an Organic T shirt I think we’re doing the right thing, that’s on the assumption of course we endeavor to continually improve our printing inks and printing methods.

Thank you to Evan for this insight into a very exciting part of the promotional gifts industry. Steel City Marketing would be delighted to discuss any business gift ideas, not just recycled promotional items, so please call now on 0114 2754150.

Cheap Promotional Pen Continue To Sell

Tuesday, April 7th, 2009

If there is a shining light in the promotional gifts product range during the current economic climate it has to be the cheap promotional pen. It could be said that during times when you have to work lean and show improved results on the back of spending less, then there is certainly a call to go back to basics. Promotional merchandise spend is certainly an area where this is completely true. The amount of enquiries for the high end executive business gifts are still there, and clients appear still willing to put marketing spend into the more expensive products. However, where the real surge in activity lies is in the huge area of cheap promotional pens and these continue to sell well.

When there is a product range with so much choice, this provides the opportunity to vary what has been done before or what the intended audience has received in the past. The cheap promotional pen continues to provide the variety required, the price that is desired and the branding possibilities that so important these days to the marketing departments looking to promote their campaign or organisation. The cheap promotional pen is possibly one of the most used and valuable business giveaway idea on the market and something that can certainly gain a large amount of impressions during its useful lifetime. For your company, it provides a solution to keep enforcing your brand to your client base and potential customers, while allowing cut backs to be made.

The choice within the cheap promotional pen range does continue to evolve. Although there are some huge best selling models such as the Super Hit and the Baron Colour ballpen, there are now some really good options that can provide a twist. Pens made from recycled materials are the current industry buzz, with materials such as recycled packaging, CD cases, car parts and card all being used to create the new age of cheap promotional pens. There are also biodegradable options, pens made from cornstarch, which naturally break down in really quick times. All of these cheap promotional pen ideas are now available in several colour choices, good branding areas and have the functionality required and perform as well as any of the best selling options. In fact the large volume items are now being produced in Eco versions, showing where most producers see the next move in the cheap promotional pen market.

Steel City Marketing has been a business gift distributor for over 28 years and has seen all the industry trends and shifts in buying patterns. With a wealth of experience in the sales team (please call on 0114 2754150 to speak to someone), you can be sure you are dealing with one of the leading UK companies in this field. So if it is a cheap promotional pen idea you are looking for, or any other business gift ideas, please call now.

Promotional Flash Drives for Memory Needs

Friday, April 3rd, 2009

Although many factors would suggest otherwise, promotional flash drives continue to be an extremely high volume selling business gift idea. Since the turn of the year, prices have been steady and this is possibly the longest period for years that this has been the case. Flash memory has traditionally been on a downward trend, aided by consistent US dollar rates that have provided a very attractive sterling end user price. The global factors we are now dealing with have changed the picture and with exchange rate variables and the occasional supply restriction, prices have halted and also increased at times. An order from 2008 that is looking to be repeated now, is almost certainly going to see a price rise, but this is not putting clients off the purchase as the product continues to be very popular.

So promotional flash drives, with the huge choice of models, colour options and memory capacities provide the marketing decision makers with something that they know provides a good return on investment, and a brand reminder that will last for a considerable period of time.

The best selling products within the range are also the best price points, this is after all a volume driven product and so this makes perfect sense. But what should you think about when considering purchasing promotional flashdrives :

1. Are you looking for a best selling model, or something different that hasn’t been seen before. This may affect how the recipient of your gift perceives your effort.
2. Quite a few promotional flash drives can have pantone matched coloured trims improving the branding possibilities.
3. Consider if you are looking at volume giveaway or as a business gift, as packaging costs. Gift boxing is a good idea, but not always necessary and money could be saved if you take them bulk packed in card sleeves.
4. Memory capacities are a major factor. Larger capacity chips are available all the time, which means the producers phase out the smaller ones. These days 128mb and 256mb promotional flash drives are close to the same price. 512mb seems to be the most popular. Up to 8GB drives are now available.
5. Talk to a promotional gifts distributor about that something different or unique. USB People have proved very popular and definitely bring your desktop to life.
6. Consider your branding. Most promotional flash drives can be printed up to four spot colours, some can be engraved and there a several that can be printed in full colour process.
7. More and more flash drives are being produced with the Eco angle in mind. Fully recycled, Eco friendly bamboo, wood or even card are all now possible when considering promotional flash drives.

There is a good deal to consider when looking at purchasing promotional flash drives. Steel City Marketing has an expert sales team in this and any other area of business gifts. Call now on 0114 275 4150.


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