Archive for April, 2009

Floating Keyring

Wednesday, April 22nd, 2009

Often in the promotional gift market, the simplest products are the most popular and the new floating keyring idea is just that type of item. The “message in a bottle” style of this keyring has had a huge initial impact and is selling into the promotional industry like hot cakes.  It is the simplicity of the idea and the branding potential that has seen initial sales in this product surge and the scramble to have new stock available in the UK as soon as possible.

The design of this floating keyring is unique. The plastic “bottle” casing is a nice shape to be used and is easy on the eye. The cork provides a watertight seal in addition to adding a natural look and appeal to the product. Branding is not limited on the floating keyring due to the fact that not only can the “bottle” be screen printed, carrying and enforcing your brand or logo for whoever spots the keyring, but also there is the possibility of you adding your own insert to the product prior to giving this out to your target audience. Whether this is a rolled up printed sheet, some seeds to plant in the garden, or sweets to add a little treat, these will all add value to the product, encourage the recipient to keep the item and use it for similar safe keeping of small items.

The message in a bottle floating keyring could fit well into most promotional gift campaigns. Whether used as an exhibition giveaway item with additional company information or a little treat inside or sent out attached to a postcard in a direct mail campaign, the floating keyring will certainly engage the recipient, adding valuable impressions and encouraging the rentention of this fun little product.

For a limited time, we have the floating keyring offer with introductory prices which we are sure will encourage a great deal of interest.

Steel City Marketing are constantly awash with new business and promotional gift ideas. The floating keyring is just one of many. The sales team have bags of experience and enthusiasm and can be contacted on 0114 2754150 to discuss this or any other idea you may have.

Paper Mate Pens

Tuesday, April 21st, 2009

One way to ensure that your branding, message or campaign is noticed and remembered is by using one of the huge choice of promotional pens available. Paper Mate pens provide a great solution, being a famous brand name themselves and this can be a real plus when considering which of the many models to consider. Paper Mate pens have made a real renaissance in the promotional gifts industry over recent years, with the parent company seeing market potential to add to the strong retail performance and ensuring it cements its global position in an ultra competitive field.

Paper Mate pens have strategically placed themselves to tackle several price points to ensure that they cover most of the end user requirements. The writing is comfortable and there has always been an acknowledgement that paper mate’s are a lovely pen to write with.  There is good coverage at the budget end of the market with the Sport RT, the Stick 2020 and the Click ballpens all competing for the high volume, low unit cost orders. Most of the Paper Mate Pens have a good choice of colours with the Sport RT (new for 2009) available in a staggering 28 colour combinations. Most other models have at least 6 colours, with several best sellers have more than 10 options, giving the end user a fantastic choice.

Further up the pricing scale and Paper Mate have positioned several models well to compete against higher unit cost products. New items are constantly coming on stream, and this is the area where there is greater development, as the strategy appears to be to look for higher value items. Most of the Paper Mate pens in this price range have a comfortable rubber grip, and several such as the Vergo and the Chill come as a gel ink pen or a ballpen, again giving the end user fantastic choice.

Towards the higher end (but still remaining in the budget pen category) and there are several really good-looking Paper Mate pens with great styling and good colour choice. The Element has metal trims and a rubber grip, just as the Plunge does and the best seller in the Paper Mate pen range, the Grip Custom ballpen is a gel ink pen. The final pen to mention is the only all-metal Paper Mate pen, which can be engraved or single colour printed and comes in 4 colours.

If you are considering promotional pens for your next campaign, why not consider one of the large range of Paper Mate Pens. This is fantastic range of products. Call to speak to one of the Steel City Marketing sales team now on 0114 2754150 and get your promotional ideas sorted today.

Message Bugs

Tuesday, April 21st, 2009

One of the great ways to promote your event or to engage your target audience is with a promotional message bugs. These great value giveaway items come in a vast choice of colours, designs, and features and can be very general or industry specific with a cute little character to promote something to do with your organistion.

Message bugs provide great little reminders of your brand, company or campaign. The fluffy bugs can be produced in colours to get close to most pantone colours or even in a multi coloured option. The ribbon provides a great print area and this is now digitally printed in order to keep costs of these giveaway items as low as possible, so the branding possibilities are up to full colour process.

The lead times are another reason why the message bugs are so popular, as they are one of the now large list of promotional items that can be turned around in approximately seven working days, possibly sooner.

Characters range from the standard big eyed message bugs to the occupational versions such as nurses, policemen, firemen, construction worker. Hands can be added to the message bugs in order that they can either be flag bearers or holding items such as phones or banners if there is a specific message to get across to the recipient. Animal charactors are not forgotten in the range, with mice, spiders, crabs and sheep to name but a few. Finally a good idea would be to focus on a dual use, and the message bug bookmark is a great promotional item with a fantastic branding position at an affordable price.

Should you be considering a cheap promotional giveaway idea, then you can do worse than consider the fun message bug in your next campaign. Steel City Marketing have been selling message bugs for decades and can source your exact requirement of this or any promotional or business gift idea. Please call a member of the experienced sales team now.


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