Archive for June, 2009

Promotional Products Catalogue

Wednesday, June 10th, 2009

There are many opinions as to which is the best way to choose promotional gifts. Many people look online as their first port of call, whilst others prefer to set up a meeting with their promotional gift distributor. However the use of the promotional products catalogue shows no sign of falling in popularity. There is a huge volume of catalogues that are sent out and received by marketing departments up and down the country. Most of these are catalogues put together by the trade allowing a business gift distributor to put their own cover on. 

The Steel City Marketing Directory is not a trade catalogue. Now in its 29th year of production, this annual 96 page promotional products catalogue is put together by the highly experienced sales team choosing from the entire business gift industry best selling and new product ideas.

Our promotional products catalogue is not restricted to a set number of trade suppliers, it is not reliant on a narrow sourcing base. Months of work go into ensuring it is THE best and only fully independent promotional products catalogue in the UK.

Within the Steel City Marketing Directory, you will find a set of promotional products, carefully laid out in easy to find and reference categories. Clarity of images (and often using group shots taken on our own instruction to show proportion and sizing) and products are of vital importance, good indexing and easy to follow product codes improve the usability of this promotional products catalogue above most others.

Pricing is a guide at the time of print and being based on 1 colour to 1 position across the range, it is to be used as a reference as we can often improve on these prices. Please see the Steel City Marketing promotional products catalogue as a call to action to speak to one of our experienced sales team who see every step on the promotional products sourcing road as requiring as personal service as possible.

Should you be unsure if we have your details for the forthcoming mailing of the new SCM promotional products catalogue, please send an email with your full address or call now and someone will be happy to check our records.

Promotional Juggling Balls

Monday, June 8th, 2009

Why not give something away that is fun in your next promotional campaign. Promotional juggling balls are just that; fun, addictive and provide a great opportunity to show off your logo, message or brand name.

Promotional juggling balls remain hugely popular as a business gift idea. They are made from fully recyclable PCV, and are available in a large range of colours.

Printing on promotional juggling balls has historically been limited to spot colour work, often requiring simplification of logos. Now, however, full colour branding is possible, opening up a whole host of print options.

Gift boxing is also a consideration when looking at promotional juggling balls. Gift tubes are available and these can be printed up to full colour process. You can even produce your own puzzle tube which adds a secondary tease to the already addictive juggling balls.

Juggling is addictive and challenging – it is something that can be practised and tried anywhere; at home, the workplace or on holiday. It is something that will test everyone and everyone can have a go. Placing your branding on promotional juggling balls will ensure you are remembered for a good deal of time to come.

Speak to a member of the sales team if you are considering doing something different for your next campaign and would like to find out more about whether promotional juggling balls would be the right product for you.

Magic Cubes

Friday, June 5th, 2009

One of the hardest tasks for any marketing department these days is getting their audiences attention and keeping it for as long as possible. The challenge is equally hard if not harder within the specific area of promotional and business gifts. Magic Cubes are a great idea that have proved over the years that they achieve the impressions required of a gift or giveaway item, provide great branding possibilities and give the recipient something to entertain and remember you by.

The original member of the magic cubes family is the 7cm promotional cube. Due to the production process, there is a minimum quantity of 500 units. The lead-time can be chosen to either benefit from a lower price point (around 6 – 8 weeks) or if you pay a premium, delivery can be reduced to around 4 weeks. There is a initial set up cost, but this is a complex product, producing fantastic final results, so is a small price to pay to get the branding wow factor.

The popularity of a product invariably leads to demands for newer models, variations, add-ons, and this has been the case for magic cubes. There are now quite a few models to choose from and these provide that something new as well as different ways to bamboozle the recipient.

Add ons to the promotional magic cube include having music, a secret compartment or a magnet (for paperclips etc). These are quite innovative ways of giving the item a desktop feature or a value added idea.

Magic Diamond: A great addition to the magic cubes family. With more visible faces than the promotional magic cube for the same price, this is a ideal choice of anyone looking to brand an item with a good deal of information.

Magic Orbit: A puck or disc shaped magic cube, this shows a new way of manipulating allowing good full colour branding to get your message across.

Magic Prism: Sometimes referred to as the triangle. Playing with this version of the magic cubes range allows you to create quite a few different shapes that most people wouldn’t .

Although a long lead-time product, the results once you have your set of finished magic cubes are truly stunning. It is a product that provides that something different and to magic cubes in more detail, contact the sales team now.

Promotional Teddy Bears

Thursday, June 4th, 2009

Tugging at the heartstrings is a great way to get your brand noticed and remembered. Promotional teddy bears are a great low cost giveaway item that have the cute factor as well as providing good branding space for your logo. There is great choice within the range and these are items that have significant appeal as a promotional gift or exhibition giveaway idea.

One of the best selling promotional teddy bears is the 13cm jointed teddy. This comes wearing a white t’shirt that can be printed up to full colour process to one or both sides. The full colour process would be printed digitally, so exact pantone matching is not possible, but this gives a great finish even on low quantities and without large set up costs.

Other promotional teddy bears can come wearing sashes that are printable – this can be a good prize giveaway product, or a staff incentive scheme idea.  The sash wearing teddies are lower in cost.

Choice available is the best feature of the range of promotional teddy bears. Aside from the various sizes, shapes and colours of teddies, there are other animals that can either fit neatly with the message or campaign you are undertaking (puppies for a toilet roll promotion etc) or they can be chosen due to the fact that they are different. Many of the animals are branded using stickers onto tags, but this still keeps costs low while providing a good branding opportunity.

Lead-time is also a good benefit of using promotional teddy bears in your next campaign. Due to the branding methods these can be turned around very quickly and most items are constantly held in stock. For that last minute business gift idea, this is a range to consider.

Whether you have a campaign that promotional teddys are ideal for, or if you are just looking for something different, promotional teddy bears could be a great giveaway item for your company.

Triangle Highlighter

Wednesday, June 3rd, 2009

Aside from the pen and the desktop PC, there are several items that get regular daily use in an office environment. Promotional highlighters are arguably one of the more commonly used items.  The best selling item within this range is undoubtedly the triangle highlighter.

Nearly everyone these days has a highlighter close at hand, for checking their work, proof reading or just simply highlighting important parts of data. Often it is a good idea to have more than one colour available. The Triangle highlighter is the perfect pen for this task. The white case version is the most popular (but the triangle highlighter also comes in black) and has green, pink and yellow writing inks, again arguably the most popular colours ensuring the triangle highlighter has universal appeal.

Another great feature of the triangle highlighter is the fantastic print area, which obviously can be to one or two sides. On the white version it is also possible to print in full colour process – adding even more flexibility and appeal to a great promotional item.

Finally, given that the triangle highlighter is a high volume-selling product, regularly purchased in the promotional market, these can now be turned around on really quick lead times (around 5 working days). This means that the triangle highlighter could be just the product to meet that last minute business gift idea.

So for a versatile, useful and express delivered promotional giveaway idea, consider the triangle highlighter for your next campaign.

Promotional Stress Toys

Tuesday, June 2nd, 2009

A great way to engage an audience you are trying to market your product or service to is to give them a promotional gift that they will be glad to receive and will be useful as well as enforcing your brand. Promotional stress toys have been a big merchandise area for many years and sales figures show no signs of decreasing. The squeezy foam shapes are usually commonplace in most business environments, encouraging today’s busy workaholic to take out the frustration of the day’s struggles on one of the great choice of promotional stress toys.

The sheer magnitude of the different shapes and ideas of promotional stress toys can be difficult to illustrate, but they do fall neatly into categories and these will highlight the amount of choice a consumer has when considering stress items as a promotional giveaway idea.

Promotional stress balls, and therefore sports related items are one of the larger ranges of promotional stress toys to choose from. They cover most ball sports as well as having ones such as motorbike stress helmets for that something different. Other categories of promotional stress toys are:

Electronic: mobile phones, stress light bulbs, stress televisions
Transport: including vans, planes, and trains – pretty much anything you can think of!
Industry: Construction related toys, stress houses, banking items, and stress tools.
Shapes: promotional stress dice stand out in this category.
Medical: A best selling category of promotional stress toys. Various anatomical shapes. Examples are stress pills, hearts, brains, doctor characters.
Animals: From farm animals to zoo animals to aquatics, most variations are covered.
Fruit, vegetable and food: A large choice of promotional stress toys in this area.
Fun Shapes: Probably more a miscellaneous range, covering anything from submarines, to worms and clocks. This set of promotional stress toys need research!

Another great feature of promotional stress toys is the branding area, which is sizeable and can allow multiple print colour. The standard white stress ball can now be printed in up to full colour process.

So for a selection of extremely tactile giveaway items why not consider promotional stress toys for your next campaign. Speak to a member of the sales team to discuss the full range and pricing in more detail.

Promotional Air Fresheners

Monday, June 1st, 2009

Often the best promotional items and giveaways provide a subtle message or reminder to the user. Promotional air fresheners are a great low cost product to consider that will guarantee you a large number of impressions. It is a product that has a use to the recipient and has great branding possibilities giving the maximum exposure to your brand or message.

One of the best features about promotional air fresheners is the flexibility they provide versus a relatively low overall budget spend. There is a large range of standard shapes that require no additional tooling. But should you require your own bespoke shape, this can of course be produced. A tooling charge for a simple design would be around £70.00 - £80.00. Obviously if you have a strong brand or logo design, this is a small price to pay to ensure that your promotional air freshener stays within the guidelines and provides maximum impact.

In addition to the flexibility in of the promotional air fresheners, the branding possibilities are all encompassing. Full colour process to both sides of the air freshener allows for branding from simple logos, to photographic type branding.

Scent can be a very personal thing and especially if you are going to use a fragrance in your car. The choice of scents available for promotional air fresheners totals around 12 and this more than covers even the most “sniff sensitive client”, even if it is just simply to go with the ever popular “new car smell”.

Promotional air fresheners are individually poly wrapped to retain the fragrance until such time as it has been handed out and is ready to use. Each comes with either an elastic loop / tie or a plastic hanger usually to attached to the rear view mirror.

Should you be looking for a low value, highly effective giveaway item, consider promotional air fresheners in your next campaign.


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