The number of enquiries for promotional gifts shows no sign of reducing. That would indicate a healthy situation rather than a credit crunch. But delve deeper and it is clear that the marketing consumer is looking to maintain a level of spend, but a reduced one. Cheap promotional items are the order of the day and cheap promotional keyrings are one particular set of items that can have a great impact on your marketing campaign.

Promotional keyrings are still a great selling range of business gifts and giveaway ideas. It is a product that people almost certainly use, there is plenty of choice and the branding areas are usually excellent. Therefore cheap promotional keyrings are the lower price end of this range and are the ones that most purchasers are concentrating on. It is being perceived that the recipients are grateful for the level of contact as a client and for any type of gift at present, so why shouldn’t that be one of the cheap promotional keyrings.

There are various keyrings that could be fall into the cheap promotional keyrings category. Most of these are produced in either plastic or acrylic. There are the flexible plastic keyrings which can come in several shapes and are a very tactile product that can be printed in up to full colour process. The 2 part acrylic keyfobs are probably the best selling of the cheap promotional keyrings. These take a printed paper insert that can again be printed in up to full colour to both sides. There is a great choice of shapes and the acrylic now comes in a vast choice of colours as well.

Ad loop keyrings are another popular choice from within the cheap promotional keyrings. This can also be added to a list that includes an ice scraper keyring and PVC keyrings to name a few more that work out to be great value for money.

With the demand for recycled and eco promotional gifts, these too are catered for in the range of cheap promotional keyrings. Often using recycled materials comes at a slight premium which is worth it for the positive impact, but this is not true with the recycled cheap promotional keyrings that provide colour and shape choice and branding possibilities up to full colour process.

If the temporary trend for promotional merchandise is to spend, but spend less, then the range of cheap promotional keyrings is something that Steel City have covered and will continue to look for new and exciting ideas.

A promotional product that is hardwearing and durable will ensure that your branding remains prominent for a considerable length of time. Melamine coasters are an ideal product to fit into that product specification. These would normally be described as a more traditional type of promotional idea and not one that immediately springs to mind when looking at the next marketing campaign. But when you consider that with only a little care and attention melamine coasters (and indeed place mats) can last for many years, protecting your desktop and promoting your company or service, then it is not such a traditional product to consider.

Melamine coasters come as standard in either round or square at 100mm in size. In addition there is a rectangular 115 x 90mm coaster. Bespoke shapes can be created to order, making this a very versatile promotional product. Melamine is a very hardwearing and durable surface and is able to withstand temperatures of 140 degress. It is easily wiped clean, but must not be put in the dishwasher to maintain its long lifetime! As well as the versatility in shape of the melamine coasters, multiple print methods can be used such as screen, litho or digital.  These promotional coasters are either backed with cork or baize (felt like material) again providing the consumer with plenty of choice.

There are plenty of other finished products other than the melamine coasters that are produced. These include place mats, trays, cheese boards, wipe clean boards to name a few. All of these are ideal for either the promotional, souvenir or catering markets and with good print areas on each and every product; there are possibilities of adding company details, products or services as well as your logo.

So do you still see melamine coasters as a traditional promotional product. Well considering the bespoke shape possibility, the selection of print methods as well as a choice of backing available, is this really the case or should the word “traditional” be dropped and melamine coasters just be described as promotional products.

I would imagine that not too many people would associate a brand name with promotional coasters. It doesn’t seem likely when you put it this way.  However, in the world of promotional gifts, brand names exist and brite mat coasters are one such example of a product that has made a name for itself in a particular market. If there is a promotional desktop product that clients will ask for by name then it is certainly the brite mat family.

Brite Mat Mouse Mats are an original trade marked product. These have been “around” for a considerable length of time. The brite mat coasters were a natural addition to the range and again have proved incredibly popular for a promotional giveaway idea.

Brite Mat Coasters (like their old brother the mouse mat) are rigid and have a hardwearing surface. They are virtually indestructible under normal use. They have a non-slip backing and have stunning colour reproduction. There are two shapes of brite mat coasters, either round or square (with radius corners) and they are sized at 95mm. As with all promotional coasters, the print area is great, allowing a fantastic amount of detail to be printed in up to full colour process.

The lead-time of the Brite Mat coasters range is one of the most impressive features. This is 5 working days from proof approval as standard and if production schedules allow, then an express fee can be paid to reduce that even further.

Obviously a best selling promotional giveaway item, that is also available at a good price point, Brite Mat coasters can now also be made using recycled materials. This now provides an additional unique selling point for these promotional coasters and being made from plastic vending cups, this can be used to add a powerful message to your branding.

Fantastic as a direct mail campaign or an exhibition giveaway, brite mat coasters should strongly be considered as a promotional item that is long lasting, shows great branding, can be an Eco product and could be ideal for a follow on campaign where brite mat mouse mats are being considered. Brite Mat Coasters tick all the boxes!