Archive for September, 2009

Promotional Drinks Can Lid

Friday, September 4th, 2009

Occasionally when sourcing promotional items, something jumps out at you as just a really good idea. Like the Hy-Lid promotional drinks can lid, which fits onto 90% of the worlds drinks cans, is hygienic to use and keeps drinks fresh and fizzy so that they don’t have to be consumed in one hit. Other benefits are that it is a non-spill device, is dishwasher safe and is made from food grade polypropylene.

The Hy-Lid drinks can lid fits onto the top of your drinks can easily. It has a sealed drinks spout that must be twisted to open the unit and is on a never-ending thread, so this component cannot be removed with over twisting. Once sealed, the drink will remain fresh for up to seven days and the fizz will remain in the drink far longer than would normally be the case. The drinks can lid can be easily removed once the drink has been consumed, allowing for cleaning and re-using.

The hygiene factor of using drinks cans has never really been avoided, but now with the Hy-lid promotional drinks can lid, it is possible that the cleanliness of your drink “experience” will be under your full control.

The Hy-lid promotional drinks can lid comes in several colourways ensuring good choice for the consumer. The standard choices are blue and red, blue and white, white and red, white and blue. For certain larger quantities it would no doubt be possible to create a bespoke colourway, but this would need to be discussed at the time. Minimum quantities are low and the price point is great as a low cost promotional giveaway.

The branding potential of the Hy-lid promotional drinks can lid is impressive with a print area of around 40 x 20mm, which can be increased if printed directly at the factory on larger quantities. With an item that could be in continual use around the office or at home and would be seen alongside some famous brand name drinks, you can be sure that your product or service will be remembered for a considerable amount of time.

These days the marketing consumer is looking for something different, unique and with mass appeal. The Hy-lid Promotional drinks can lid certainly meets those needs head on with vibrant colours and a great print area to add to the mix.

Gdock

Tuesday, September 1st, 2009

GdockThe Gdock is a fantastic, award winning and unique desktop gadget holder that would be fantastic promotional giveaway idea to consider for your next campaign or promotion. Intelligently nicknamed the “desktop billboard”, the Gdock can deliver effective and powerful messaging and branding where the user is likely to require a place to keep their mobile phone, Ipod, PDA or blackberry safe during their working day. This could also be ideal for use in the home office environment.

Gdock fits into the range of promotional mobile phone holders, but as mentioned above, this product is ideal for a full range of modern communication and entertainment devices. Supplied flat packed for simple self assembly, the Gdock provides a product that the user will interact with several times a day, and with effective branding and additional print information such as a calendar, this interaction could be increased considerably. Due to the simplicity of the Gdock it is difficult to miss and very likely to be used, a perfect position for a promotional item to be in.

The design of the Gdock has also taken into account the types of devices that will be used in this particular holder. There is an opening to allow for charging, full wired connectivity to PC’s or just simply headphones. This can be done without destabalising the product and you don’t have to contort yourself to fit chargers in place!

The environmental side of the Gdock is another great feature of this great desktop promotional item. The Gdock is made from recycled card and is fully recyclable. They are produced in the UK, are light and low cost to distribute, therefore keeping the carbon footprint down as low as possible. Materials that are constantly in use during the production of the Gdock are FSC certified materials, inert water based protective coating and vegetable oil based inks. This product gives the right message about how to brand and advertise ethically.

There are many ways in which the Gdock can work effectively during your next campaign. Staff incentives or internal communications would be a fine use as well as the entire spectrum of marketing activities, from client giveaways or gifts that provide year round brand reminders to event or exhibition giveaways that can act as a dual calendar / holder.

Branding is key to the popularity of the Gdock. The printed area is such, that when folded into place, there is advertising to the entire front as well as the fold of flap on the reverse, great for the desktop where people may be looking at the back of the item as well from time to time. Up to full colour process print of course, the Gdock has shown a recall and brand recognition rate of 70%, a winning set of stats for any promotional giveaway.

The next time you are looking for a low cost, UK produced, promotional desktop item, it would be wise to consider the Gdock given the benefits and value it will give your branding for a relatively low overall spend.


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