The desktop is a great place to position a product that reminds people of your product, service, contact details and promotional coasters are an inexpensive and effective way to do this. A coaster can be something that is well received and will be used in some capacity within the office environment that you are intending it to be used. You can also be fairly confident that your promotional coaster will be viewed by a good number of people on a regular basis, meaning that it will not only the intended recipient that will remember your details, even subconsciously.

There are several key benefits of using promotional coasters in your marketing campaigns. The first and most obvious is the low cost element. Promotional coasters do vary in price, but most are down towards the lower end of the price spectrum for promotional items, typically in the £0.30 to £0.50 area for the budget items. It is possible to spend more and this is dependant on the materials the promotional coasters are produced in. Aluminium and glass are higher in price.  The second great benefit of using promotional coasters is the fact that they have a large branding position and this can be used to provide a good size logo, contact details and a decent amount of company information. Some promotional coasters are also double sided, which allows you to be very creative with your design.

There are many different ways that promotional coasters are used in campaigns. Should you have a large number of desks and want to smarten up the office environment, coasters could be considered as a starting point. Direct mail campaigns are another perfect use for promotional coasters as they are light, cost effective and easy to pack into small envelopes, therefore having little effect on postage. With regard to events and exhibitions, it is quite often the case that bulky items are crossed off the list in favour of items that are easier to transport, and promotional coasters would certainly fit the bill.

It is a common myth to presume that promotional coasters are produced as either square or round, giving off the impression that there is nothing standout in this range of promotional items. This is not the case, and you can always look to have liquid filled promotional coasters, special shaped products, 2 dimensional PVC options that give a raised up feel and texture to your coaster. Really it is a very diverse set of promotional products, and should you be considering using promotional coasters in your next campaign, speak to a member of the sales team about ideas, prices, visuals and samples. We will be sure to find a promotional coaster to suit your needs.

It is always nice to focus on something new within the promotional gift industry and the desktop garden is a great new product to highlight and make a noise about. The desktop is an ideal place to have a product with your branding visible. You will stay in your target audience’s mind for a considerable amount of time as a result. The marketing consumer is constantly looking for something different and the desktop garden is just that.

Made from recycled aluminium (which is also 100% recyclable), the desktop garden has all the Eco credentials demanded by many in the industry these days. With a recycled cork stopper and attractive brushed aluminium tube design, the desktop garden catches the eye instantly. Made in the UK, you are assured of a minimum carbon footprint. The branding on the desktop garden is up to full colour process on every order, with minimum quantities can be as low as 50 units. This great range has a short lead time of around 2-3 weeks but on request this can be improved upon.

The desktop garden is a great way to engage the recipients – whether this is incentivizing your staff, giving a gift to your top clients or handing out at an event for business generation and relationship building, the 80g “pot” will certainly do you justice for a relatively low spend. Contained in the tube is everything you need to get your desktop garden growing; organic soil coin, seeds and growing instructions. All you need is water, green fingers and a bit of time to care and nurture!

There is a good choice of seeds to choose from in the desktop garden range. A set of mixed garden annuals is a very popular choice and these include Cosmos, Calendula, Nasturium, Sweet Pea and Candytuft. Other options to consider are Coriander, Chives or Basil. If you are looking for something different, please get in touch and we can find out what is possible to make your desktop garden fit your requirements.

The desktop garden is a truly versatile and standout promotional product. It has great branding options, quick turnaround and fits the bill when considering an Eco gift. It generates immediate interest and an ongoing focus. You can be certain that the desktop garden will help enforce your brand and provide a good connection with your target audience. So bring the outdoors indoors and give your client some desktop “greenspace”. Contact the sales team now, to discuss pricing, visuals and samples.

Steel City Marketing is delighted to announce that they are exhibiting at the Business North West 2009 Show at Manchester Central on 28th & 29th October. With the date fast approaching, it is all hands on deck to ensure that we make our first ever exhibition stand something to remember.

Being a promotional gifts and merchandise supplier, Business North West 2009 provides Steel City Marketing with an ideal opportunity to see existing clients and meet representatives from companies that we haven’t had the chance to deal with previously. We will be bring along the entire spectrum of promotional and business gifts from pens to mugs, flashdrives to calendars, with best selling and new product ideas crammed onto stand 128.

During the current economic climate we are looking to ensure we actively promote ourselves and raise our profile both locally and on a national basis. Business North West 2009 is the perfect platform to do this. We feel promotional gift purchasing requires a strong client : supplier relationship to ensure a high level of understanding and with 29 years of experience in this industry, we have the perfect foundations to fulfil any requirements for branded merchandise.

Business North West 2009 is a chance for many managers, business owners and entrepreneurs (who have little time available) to spend a short period of time achieving a great deal that could help move their business forward and make new and exciting contacts, suppliers and clients. The 2008 Business North West had 200 exhibiting companies taking advantage of 5,500 regional decision makers, fantastic statistics for a 2-day event. 89% of visitors said they were likely to return for the 2009 event and 77% said they would develop new relationships as a result of the 2008 event.

As with last years event, Business North West 2009 is full to the brim of everything a company could possibly think of to help them in the current economic climate and beyond. There is a stellar line up of keynote speakers in the Business Link Innovation Lounge, informative and educational seminars in the How To Seminar Theatre. Companies have the opportunity to network in the Speed Networking area and for anyone seeking investment and advice, why not consider speaking to the Angels Den.

For more information on how to register, click Business North West 2009.

We hope you can make it on the day and hope that stand 128 will be on your list to visit and we look forward to seeing you at Business North West 2009.