The desktop is a great place to position a product that reminds people of your product, service, contact details and promotional coasters are an inexpensive and effective way to do this. A coaster can be something that is well received and will be used in some capacity within the office environment that you are intending it to be used. You can also be fairly confident that your promotional coaster will be viewed by a good number of people on a regular basis, meaning that it will not only the intended recipient that will remember your details, even subconsciously.

There are several key benefits of using promotional coasters in your marketing campaigns. The first and most obvious is the low cost element. Promotional coasters do vary in price, but most are down towards the lower end of the price spectrum for promotional items, typically in the £0.30 to £0.50 area for the budget items. It is possible to spend more and this is dependant on the materials the promotional coasters are produced in. Aluminium and glass are higher in price.  The second great benefit of using promotional coasters is the fact that they have a large branding position and this can be used to provide a good size logo, contact details and a decent amount of company information. Some promotional coasters are also double sided, which allows you to be very creative with your design.

There are many different ways that promotional coasters are used in campaigns. Should you have a large number of desks and want to smarten up the office environment, coasters could be considered as a starting point. Direct mail campaigns are another perfect use for promotional coasters as they are light, cost effective and easy to pack into small envelopes, therefore having little effect on postage. With regard to events and exhibitions, it is quite often the case that bulky items are crossed off the list in favour of items that are easier to transport, and promotional coasters would certainly fit the bill.

It is a common myth to presume that promotional coasters are produced as either square or round, giving off the impression that there is nothing standout in this range of promotional items. This is not the case, and you can always look to have liquid filled promotional coasters, special shaped products, 2 dimensional PVC options that give a raised up feel and texture to your coaster. Really it is a very diverse set of promotional products, and should you be considering using promotional coasters in your next campaign, speak to a member of the sales team about ideas, prices, visuals and samples. We will be sure to find a promotional coaster to suit your needs.

This entry was posted on Friday, October 23rd, 2009 at 1:47 pm and is filed under Give-Aways, Promotional Coasters, Promotional Desktop, SCM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.