Personalised advent calendars are about as seasonal as it gets in the promotional gift industry. They provide a constant brand reminder during the month of December in a very cost effective way. Depending on your target audience, the cost per impression (the measure of how many people have been exposed to your brand) can be incredibly low. Due to consumer demand, the peak time for personalised advent calendar orders is the month of October. This is due to the 4-week lead-time, regardless of quantity. Working this back, if you want your client to have their calendar by 1st December, the end of October is the limit.

There are a couple of personalised advent calendar options to choose from. Most people lean towards the A4 sized version, the one that would relate most closely to the ones seen throughout November in supermarkets! There are however smaller A5 advent calendars and these can be portrait or landscape. This does clearly have a more corporate appeal as it would be easier to send out to clients at a lower mailing cost and would sit neatly in and around the recipients desktop, which is usually a fairly busy place! Each option is chocolate filled and this can be Fairtrade if specified.

Branding is without doubt the single most important factor when planning your personalised advent calendars. Although the “all over box printing” on the A5 and the A4 Advent Calendars will provide the end product with the most impact, it may not always be possible to put together an elaborate design (with branding, messages and imagery).  This may be due to either time constraints or a lack of decent images. If these are your restrictions, you can still consider the A5 desktop version with a generic Christmas design. This has a decent print area that can either be litho or foil blocked in one colour. In other words if personalised advent calendars is a priority client gift, there are solutions to making this work for you and wont necessarily require you to fully brand the outer box.

Given the branding choices of the personalised advent calendars, you may still be undecided about how your final design could look. Our in house studio can help set the final template for the fully branded calendars, to help put in place your ideal design and take the hassle out of this process. You can then be pleased that your advent calendar has a retail look and appeal.

Should you be looking to produce a promotional item at this time of year, something with high impact and that can give excellent brand recognition for a good period of time, personalised advent calendars could well be the perfect item for you.

For prices, ideas and discussions on how best to move your personalised advent calendars into production and ready for the first day of advent, call one of the sales team now!

With the festive season drawing closer (even if we do not want to acknowledge the fact), now is the perfect time to order promotional advent calendars if this is on your shopping list for client or staff gifts. A uniquely season item, there is usually a narrow window when sales in advent calendars surge and October is certainly the month where this takes place.

Promotional advent calendars are available in 2 sizes, A4 or A5, providing the marketing consumer a choice of two price points, whilst still achieving maximum branding and the same product function (i.e. 25 yummy chocolates!) The A5 sized promotional advent calendar is perfect for the desktop, providing a high impact gift that has a short lifetime, but will definitely stand out and be remembered. The A4 version can be wall mounted, giving your branding even more exposure.

The branding possibilities are fantastic on promotional advent calendars with the entire external packaging available to take up to a full colour process print. This is ideal for your logo, products and services and contact details. It can also be used as a relationship builder, with “meet the team” photos being used to put faces to the names for your important client base.

Given the promotional advent calendars are slim and light, they fit the bill for a number of marketing uses. Staff incentive is one such use, showing your appreciation for their hard work throughout the year whilst reinforcing your strong brand. A direct mail campaign to a top client list is also something to consider and promotional advent calendars are an inexpensive option to provide a gift that will certainly receive more “desk time” than some items. Event giveaways would also be a good use for promotional advent calendars and they would certainly get “tongues wagging” with this stand out promotional product.

The lead-time is the only restriction with this product, and this is mainly down to the fact that the consumer will quite rightly want their promotional advent calendars in place before December 1st. With an approx 4-week turnaround time, it is certainly the case that October is the month to order and have artwork signed off. This will allow you to ensure your method for dispatching these is arranged and that your client will have their calendar in plenty of time to open the first “window”.

Steel City Marketing would be delighted to provide up to date and competitive quotes on your required quantity of promotional advent calendars and with our in house studio facility we would be able to sort out the design to you from a brief in no time at all.

Fitness and looking after our health has never been so important or high on our own personal agendas. Therefore gifts such as promotional pedometers would surely be a winner with your target audience. There is a great choice of pedometers available as business gift ideas and these range in price, style, colour availability and functionality to ensure that you will almost certainly find a product to suit your needs and provide a gift that will act as a brand reminder for your company for a considerable amount of time.

Promotional Pedometers have had a rise in popularity over recent years, spurred on by initiatives to get Britain fitter and using the great outdoors to do this. Whether this is just walking, jogging or some serious training, promotional pedometers can be a really useful tool at measuring several workout indicators to ensure you are maximizing the workout to your ability. Some promotional pedometers simply measure distance, whilst others have step counters, calorie burn counter or fat analysers.  Additional features on some models can be an FM radio, or a personal attack alarm, brilliant ideas to make people want use their promotional pedometer.

The choice of colours and styles is one of the best features of the promotional pedometers range. There are products that the look of the ipod, giving contemporary appeal. Others are neat and with a belt clip can be easily attached and the wearer would forget they were even using a promotional pedometer.  Print areas are good on all of these products, and they can take a multiple spot colour print. The ECO angle should not be overlooked, as one of the promotional pedometers is solar powered, removing the need for batteries and the replacing of them.

Promotional pedometers would fit neatly into a couple of marketing campaigns when looking at your next purchase.  They would be ideal for a staff incentive gift, would be a great Christmas or business gift (to a top list of clients). Given that promotional pedometers are small in size and can be bulk transported, they could also be a great idea for an event or exhibition giveaway, either using one of the cheaper products for a larger audience or ensuring that a select few people are in receipt of one of the more expensive promotional pedometers.

Business gifts that provide the user with a functional useful item are sometimes the most popular choices and promotional pedometers certainly tick all the right boxes where this is concerned.