We are now delighted to be able to offer an easy, simply option to create bespoke promotional caps. This is something that has been always been available in the past, but has been extremely expensive and therefore only really feasible on the larger enquiries / orders. “Speculation” is key to securing business these days and so the production facilities are moving with the times.

The process of creating bespoke promotional caps for clients remains somewhat expensive but that is a cost that they are willing to absorb given the potential business that can be generated from a client that decides to run with a large bulk order of their branded caps. The initial visuals are based around the client’s brand; their colours, their business type. All these aspects are considered in this first phase.

Once the visual for the brand’s bespoke promotional caps has been approved, it takes about 12 working days to receive the sample proof. This has an immediate impact with the client, something tangible, something unique, an item that they may not have even considered up to this point.

Bespoke promotional caps are designed from scratch as mentioned. Various unique features that can be considered are as follows :
* Velcro or buckle straps.
* Embroidery to various positions around the cap (to include name, logo, website)
* Sandwich peak
* Coloured stitching to the eyelets
* Branded inner linings.

Headwear and in particular bespoke promotional caps are one of the most visible branded items you can use. Golf and outdoor events are a perfect place to use caps, but they are equally suitable as an exhibition or conference giveaway. Gift with purchase or product launches are also a great way to use caps.

If bespoke promotional caps are not quite the right item for your brand, there is also the possibility of doing the same with beanie hats. Either way, this is a fantastic opportunity to create something totally and utterly unique for your business.

One area that has made huge strides forward in the promotional merchandise industry is that of promotional clothing. With huge choice on the high street and numerous brands competing for our retail spend, branded and corporate wear has needed to keep up with styles and appeal that will be well received when given.

As designs have evolved along with trends, the transfer through to the promotional side is becoming quicker all the time, allowing clients to take advantage of what people are wearing and buying, brand items up with their corporate identity and use these as budget giveaway items for the mass market, or as high end, value added gifts for top corporate clients.

Historically the choice would be limited and the white T’shirt would have been a common branded giveaway item.  There would have been limited choice of polo shirts, the odd fleece and a jacket or two.

Large manufacturers have the product lines available and the wholesale side allows a consistent volume supply with decent pricing to achieve an end product to fit whatever budget the client has. 

Fruit of the Loom have been one of the biggest names to supply items for promotional use, but there are many others such as Jerzees, Kustom Kit, Result, Gildan to name but a few.

The uses of promotional clothing is now considerable. The high volume, low budget giveaways are covered by the white or coloured T’shirts. There is a large colour and style choice of polo shirts, often used as workwear, exhibition wear or a giveaway to a smaller audience.

Corporate events such as golf days are satisfied by great choice of including Ping, Callaway, Adidas and Nike, where a logo can sit very nicely alongside a world famous brand name, adding prestige to the item.

Companies are also looking to improve how their clients perceive them in the workplace, and branded workwear is often a result of this. Employees tend to respond when wearing the corporate ID, as they are representing the company. Clients see this as quality and it gives a great impression seeing a workforce “uniform”.

Finally, with a slight deviation from the workwear that is now commonplace, there is considerable choice in fleeces, soft shell and other jackets – which can not only be used for employess, budget depending, but are also incredibly well received corporate gifts.

There will certainly be even closer links and merging of retail styles into the promotional clothing side of the industry – and this can only benefit the end user, who may have more choice, but ultimately will be satisfied with the item they decide upon.

Corporate workwear and promotional clothing is not new and does in fact rank very highly in sales of the  promotional gift Industry .  Not only are there high value items such as jackets, fleeces and shirts, but also the volume orders for low priced T-shirts should not be overlooked. 

This category of business gifts is not short of choice and certainly doesn’t appear to be falling in popularity, quite the opposite really. Many organizations are seeing work wear as a way to appeal to prospective clients, smarten up the workplace and motivate staff.

With Far East and overseas production making up pretty much every stock line available in the market place, advances in technology have opened the doors to other ideas.

Bespoke clothing has been a difficult nut to crack in this industry, but there are now several options available. Min Quantities are usually around 250, but this isn’t unreasonable.

The secret has been to simplify the process for T-shirts, Polo Shirts, and Fleeces.  One solution that springs to mind has 5 steps plus a free visual service.  There is a choice of material finishes and weights. A really good choice of designs and colours and you start to gain an end product, which is pretty unique to your product, service or brand.

Finally, the small touches are covered with side tabs, neck labels, zip pulls and even branded buttons and it is here that the item really shows it’s added value with the ability to achieve something that would normally be reserved for the mass retail market.

Should you require any FOC visuals on bespoke clothing, please ring a member of the sales team on 0114 2754150 who will take down your brief and mock up your design and provide pricing.