As a nation we are taking our appearance, health and lifestyle more seriously than ever and there are certain promotional items that are reflecting this trend. Promotional lip balm is becoming a very popular giveaway item. Due to the low value, good branding area and high level of usefulness to the recipient, this is a product range that is showing good levels of growth.

One of the best selling items within the promotional lip balm range is the stick. With a twist mechanism to reveal the moisturizing balm, this product came on stream first due to the popularity of lip balm sticks in the retail sector. Now available in numerous frosted and solid colours, this product in itself has moved along with market demands. The growth in the number of new promotional lip balm cases is where the real movement is being seen. There is now a multitude of funky, cool and new ways of purchasing lip balms and these all have either a secondary feature, or innovative design. From the Lip Balm ball, to a stick with a slide mechanism, the lip balm lanyard or the lip balm with a mirror combined, there are exciting ideas to provide the consumer with something new.

Not only does promotional lip balm come as simply a moisturizing product, but it is now also available in some products with UV protecting qualities which is a fantastic feature to use to promote such a great value promotional item.

Branding of all products in the promotional lip balm range is prominent, allowing for continued and long-term exposure of your brand. After all, lip balm is not a product that is used up very quickly at all.

Due to the handy size of most of the promotional lip balm products, these are perfect as an exhibition giveaway item or even a direct mail campaign and they are always handy to have around for client visits. Promotional lip balms do really tick the box for most marketing areas.

First impressions are really important in most business situations and an event you’re your company is taking part in is no exception. Conference name badges are one of first things someone will notice when they arrive and will help them feel at ease with the event knowing that they can freely approach people making the introduction process a lot easier. There is a good range of conference names badges to choose from, ranging in budget, size, materials and colour options in order to achieve something that stands out in a conference situation, makes it clear who you are and what you do, and helps the event to start as smoothly as possible.

The material that conference name badges are made out of usually dictates the budget range that each falls into. For simple clear plastic conference card holders, these take a printed card or paper insert (that can be printed up to full colour process) and these work out at the low end of the price range. This is a more disposable or reusable type of product, often for companies that have the same event repeating often but for different visitors. Clear ID wallets are a very similar type of conference name badge. These can be attached onto a pocket clip or even better a printed lanyard. This is a popular way of producing conference name badges as the lanyard can be used after the event, giving your branding some additional exposure and the wallets are reusable.  At the higher price range, conference name badges can be produced in solid plastic or metal and can have name windows or if a full list of visitors are known, these can be printed directly onto metal or plastic badges. Conference name badges of this type may appear a luxury, but can give a very professional edge to the event.

The sizes of the conference name badges are another important factor to consider as this can be done to either be subtle and effective or standout and prominent. With the window badges, the size of the window can be small or large depending on how much emphasis you would like to place on this when designing your conference name badges.

Branding of the conference names badges no longer has restrictions. Quite often done via digitally printing, this allow smaller runs with good quality print representation. Printing onto metal, plastic can now be in full colour process, or simple spot colours to suit your branding.  There are no restrictions and again this can really show off the conference name badges you decide on.

Should you wish to discuss conference name badges or any other promotional item, please contact a member of the Steel City Marketing sales team on 0114 275 4150.

With exhibition season now well into the planning stages, companies are deciding how to dress their stand and uniform their staff to make the best impression to existing and potential clients. An incredible amount of time is put into this and quite rightly so given that first impressions do count. A great way to give a professional touch to the company representatives on your stand is with a promotional lanyard.

There are several widths of lanyards and a few choices of materials. Sizes usually range from 10mm, 15mm, 20mm and 25mm with the smaller end of usually catered for by the tubular polyester material whilst the larger width items are produced in flat polyester. Lanyards can be dyed to match pantone colours and this can give a great corporate feel when branded up.

The “green” side cannot be ignored as now there is now an Eco Lanyard which is made using natural plant fibres, a really great talking point about the product.

The flexibility of the promotional lanyard does not stop with the materials, colours and widths. There is a wide range of fittings that can be used from dog clips, to mobile phone loops, trigger clips to retractable reels. This enables the lanyard to have a continued life span long after the exhibition.

Lanyards are not a promotional product limited to exhibition wear. These are often used in the workplace for ID badges, entry card systems or to hold other items such as mobile phones, pens or USB flashdrives. It is a truly versatile product. Safety breaks should not be forgotten, especially as lanyards are used in close proximity to machinery.

Should you be planning an exhibition or event requiring a promotional lanyard or are looking at workplace ID or entry cards, contact Steel City Marketing. An experienced member of the sales team is contactable on 0114 275 4150 to respond to any promotional or business gift requirement you may have.

The combination of Personalised Lanyards and Badges has grown tremendously over recent years. From a sportsman succeeding at the Olympics to a delegate attending a conference or exhibition they are now a familiar sight.

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