The Candy Ballpen is a great choice when considering a low cost promotional ballpen. With its high-gloss translucent body and eye-catching colour range the Candy Ballpen is perfect for promotions where you wish to convey a vibrant and contemporary image to your target audience.

There has been no attempt to complicate the construction of the Candy Ballpen and this ensures your corporate message has maximum impact when in use. It is fully compliant with current safety regulations, comes with a high capacity black refill containing documental-quality ink and is available on our optional express service for those last-minute requirements. It is available in 9 colours.

The Candy Ballpen has large print areas on the barrel and clip to accommodate even the largest corporate message or logo. This promotional ballpen can also be printed in up to 6 colours, matched to your pantone requirements.

There is a range of optional presentation packaging that the Candy Ballpen can be supplied in, including high visibility pen pots to display at your next corporate event.

If you have found this post, then you have possibly decided already that a promotional pen is the right product for your branding.

Choosing a promotional pen should not be a decision that is taken quickly and without considering several factors. This will ensure that you:

• Give maximum exposure to your brand.
• Give your clients or prospects something that they will keep and use.
• Achieve your aim (whether that be increased sales, raising brand awareness, thanking a client base, rewarding staff loyalty).

What are the factors to consider when choosing a promotional pen?

Who is it for?

The first thing to consider when choosing a promotional pen is who it is for. A gift for your top ten key clients is completely different to a brand awareness campaign. You should therefore consider some of the following categories when starting to look:

• Plastic Pens: Great for larger target audiences, brand awareness, campaigns, direct mail, exhibitions.
• Metal Pens: Should be considered as a client gift, possibly at Christmas or a special date. Prices still allow this pen to be purchased in bulk.
• Executive Pens: Higher end price range. You are now browsing for that special gift for top clients possibly on lower volumes.

A great question to ask yourself when starting the process of choosing the right promotional pen is :

“Would I keep this pen and use it if it was given to me?”

If the answer is “yes”, regardless of what price bracket the pen is in, then you have made the right choice! If the answer is “no”, it may be wise to look again!

Budget

Price is one of the most important factors when deciding on your choice of promotional pen. This goes hand in hand with who the pen is for as plastic pens are at the lower end of the price range and executive pens at the higher end. Decide early on how much you want to pay per pen and stick to this if you can.

Style

When choosing your promotional pen, the final choice should speak volumes about what type of company you are. It is equally acceptable to select a subtle pen as it is to choose one that stands out from the crowd. Does your choice reflect the company image?

Colours

There is usually a good selection of colours to choose in the promotional pen range, more so in the plastic pen category. You don’t have to select a white pen and print your logo in colour. There could be a close match to your corporate colours, allowing your pen to stand out.

Print Area

Look at your logo in the early stages of choosing a promotional pen. Is it landscape or portrait (or do you have an option of both)? A number of pens have large print areas, but it is so important to think about what message you are looking to put on your pen :

• Logo only?
• Logo and contact details (website, telephone number)?
• Key campaign message?

A typical print area on a Senator Super Hit Ballpen is 50 x 20mm. Draw this out on a sheet of paper and consider what you would be able to see and recall if someone gave you a pen. Look at pens you have been given in the past. What works best?
Certain promotional pens offer full colour wrap around print areas, great if you have strong imagery or a big message!

Lead Time

Do you need your pens in a hurry or have you built in time before your event or launch? Lead-time is about 10-12 workings days on average. There are options if you have left your decision late. You may have express fees to turn your order around in 2-5 days, but it is possible. When you know the date you need them for, gather your ideas, consider your options and look to make a decision early. This will ensure you have the right pen, at the right price, with the right message.

Your promotional pen is mightier than the sword. Take time and consider the key factors above when making the choice and it will be a most effective sales tool.

Promotional Senator Pens are one of the best-known ranges of writing instruments. They market and sell some of the iconic pens in the business gift industry and with continual product innovation, reacting to clients needs and a focus on hitting the right price point each time, Senator appears to remain in pole position.

At the lower end of the promotional pen price spectrum, Senator Pens have a good choice of plastic pens to choose from. There are a wide variety of colours and shapes to suit all tastes. The Dart and the Sunny are the lowest price point pens. The Super Hit Ballpen family is possibly the most famous of the Promotional Senator pens range. With additions in recent years it now boasts:

• The “Basic” (white barrel, coloured clip)
• The “Matt” (choice of 8 matt colours)
• The “Eco” (recycled range)
• The “Mix and Match” (create your own colour ways)
• The “Icy” (choice of 9 frosted barrel colours)
• The “Supersoft range” (solid of clear barrels with additional rubber grip).

The Super Hit has a promotional pen to suit everyone and given it has a black ink refill as standard, it is ideal for NHS or government bodies.

More recently Senator Pens have worked on the same principle when creating new promotional pen designs. They have developed pen “families”, each based on the same initial design but each possessing their USP’s. That could be the material finish, the choice of colours or additional features (i.e. grips, metal nose cones). It is a promotional gift supplier’s dream to be provided with so much choice to give to the end user!

Moving up the price range and Promotional Senator Pens don’t let themselves down for choice. The Challenger family of pens has grown into a serious industry player. They boast large capacity refills and come in finishes such as basic, aluminium effect, icy as well as a choice of 2 “rubber gripped” and 3 “metal nose coned” models. This is a mid range pen, but should not be overlooked.

An area of note when considering promotional pens is that of print area. Too many pens fall short with restrictive positions or narrow branding space. Most of the Promotional Senator Pens have at least 3 print positions (at worst 2) to the barrel and clip. You can be sure that this is one thing you don’t have to worry about when considering these pens as a giveaway item.

There are so many other models within the Promotional Senator Pen range. Given the sheer choice of colours, the number of finishes, the styles and the price points, the clear message from highlighting this range is to rely on your promotional gift supplier for advice, visuals and samples to ensure you get the right pen for you!