The desktop is a great place to position a product that reminds people of your product, service, contact details and promotional coasters are an inexpensive and effective way to do this. A coaster can be something that is well received and will be used in some capacity within the office environment that you are intending it to be used. You can also be fairly confident that your promotional coaster will be viewed by a good number of people on a regular basis, meaning that it will not only the intended recipient that will remember your details, even subconsciously.

There are several key benefits of using promotional coasters in your marketing campaigns. The first and most obvious is the low cost element. Promotional coasters do vary in price, but most are down towards the lower end of the price spectrum for promotional items, typically in the £0.30 to £0.50 area for the budget items. It is possible to spend more and this is dependant on the materials the promotional coasters are produced in. Aluminium and glass are higher in price.  The second great benefit of using promotional coasters is the fact that they have a large branding position and this can be used to provide a good size logo, contact details and a decent amount of company information. Some promotional coasters are also double sided, which allows you to be very creative with your design.

There are many different ways that promotional coasters are used in campaigns. Should you have a large number of desks and want to smarten up the office environment, coasters could be considered as a starting point. Direct mail campaigns are another perfect use for promotional coasters as they are light, cost effective and easy to pack into small envelopes, therefore having little effect on postage. With regard to events and exhibitions, it is quite often the case that bulky items are crossed off the list in favour of items that are easier to transport, and promotional coasters would certainly fit the bill.

It is a common myth to presume that promotional coasters are produced as either square or round, giving off the impression that there is nothing standout in this range of promotional items. This is not the case, and you can always look to have liquid filled promotional coasters, special shaped products, 2 dimensional PVC options that give a raised up feel and texture to your coaster. Really it is a very diverse set of promotional products, and should you be considering using promotional coasters in your next campaign, speak to a member of the sales team about ideas, prices, visuals and samples. We will be sure to find a promotional coaster to suit your needs.

A promotional product that is hardwearing and durable will ensure that your branding remains prominent for a considerable length of time. Melamine coasters are an ideal product to fit into that product specification. These would normally be described as a more traditional type of promotional idea and not one that immediately springs to mind when looking at the next marketing campaign. But when you consider that with only a little care and attention melamine coasters (and indeed place mats) can last for many years, protecting your desktop and promoting your company or service, then it is not such a traditional product to consider.

Melamine coasters come as standard in either round or square at 100mm in size. In addition there is a rectangular 115 x 90mm coaster. Bespoke shapes can be created to order, making this a very versatile promotional product. Melamine is a very hardwearing and durable surface and is able to withstand temperatures of 140 degress. It is easily wiped clean, but must not be put in the dishwasher to maintain its long lifetime! As well as the versatility in shape of the melamine coasters, multiple print methods can be used such as screen, litho or digital.  These promotional coasters are either backed with cork or baize (felt like material) again providing the consumer with plenty of choice.

There are plenty of other finished products other than the melamine coasters that are produced. These include place mats, trays, cheese boards, wipe clean boards to name a few. All of these are ideal for either the promotional, souvenir or catering markets and with good print areas on each and every product; there are possibilities of adding company details, products or services as well as your logo.

So do you still see melamine coasters as a traditional promotional product. Well considering the bespoke shape possibility, the selection of print methods as well as a choice of backing available, is this really the case or should the word “traditional” be dropped and melamine coasters just be described as promotional products.

I would imagine that not too many people would associate a brand name with promotional coasters. It doesn’t seem likely when you put it this way.  However, in the world of promotional gifts, brand names exist and brite mat coasters are one such example of a product that has made a name for itself in a particular market. If there is a promotional desktop product that clients will ask for by name then it is certainly the brite mat family.

Brite Mat Mouse Mats are an original trade marked product. These have been “around” for a considerable length of time. The brite mat coasters were a natural addition to the range and again have proved incredibly popular for a promotional giveaway idea.

Brite Mat Coasters (like their old brother the mouse mat) are rigid and have a hardwearing surface. They are virtually indestructible under normal use. They have a non-slip backing and have stunning colour reproduction. There are two shapes of brite mat coasters, either round or square (with radius corners) and they are sized at 95mm. As with all promotional coasters, the print area is great, allowing a fantastic amount of detail to be printed in up to full colour process.

The lead-time of the Brite Mat coasters range is one of the most impressive features. This is 5 working days from proof approval as standard and if production schedules allow, then an express fee can be paid to reduce that even further.

Obviously a best selling promotional giveaway item, that is also available at a good price point, Brite Mat coasters can now also be made using recycled materials. This now provides an additional unique selling point for these promotional coasters and being made from plastic vending cups, this can be used to add a powerful message to your branding.

Fantastic as a direct mail campaign or an exhibition giveaway, brite mat coasters should strongly be considered as a promotional item that is long lasting, shows great branding, can be an Eco product and could be ideal for a follow on campaign where brite mat mouse mats are being considered. Brite Mat Coasters tick all the boxes!