Occasionally when sourcing promotional items, something jumps out at you as just a really good idea. Like the Hy-Lid promotional drinks can lid, which fits onto 90% of the worlds drinks cans, is hygienic to use and keeps drinks fresh and fizzy so that they don’t have to be consumed in one hit. Other benefits are that it is a non-spill device, is dishwasher safe and is made from food grade polypropylene.

The Hy-Lid drinks can lid fits onto the top of your drinks can easily. It has a sealed drinks spout that must be twisted to open the unit and is on a never-ending thread, so this component cannot be removed with over twisting. Once sealed, the drink will remain fresh for up to seven days and the fizz will remain in the drink far longer than would normally be the case. The drinks can lid can be easily removed once the drink has been consumed, allowing for cleaning and re-using.

The hygiene factor of using drinks cans has never really been avoided, but now with the Hy-lid promotional drinks can lid, it is possible that the cleanliness of your drink “experience” will be under your full control.

The Hy-lid promotional drinks can lid comes in several colourways ensuring good choice for the consumer. The standard choices are blue and red, blue and white, white and red, white and blue. For certain larger quantities it would no doubt be possible to create a bespoke colourway, but this would need to be discussed at the time. Minimum quantities are low and the price point is great as a low cost promotional giveaway.

The branding potential of the Hy-lid promotional drinks can lid is impressive with a print area of around 40 x 20mm, which can be increased if printed directly at the factory on larger quantities. With an item that could be in continual use around the office or at home and would be seen alongside some famous brand name drinks, you can be sure that your product or service will be remembered for a considerable amount of time.

These days the marketing consumer is looking for something different, unique and with mass appeal. The Hy-lid Promotional drinks can lid certainly meets those needs head on with vibrant colours and a great print area to add to the mix.

One of the best ranges of branded merchandise options to consider for fitness and outdoor type activities is that of promotional sports bottles. Personal fitness is such a growth area that it would be wise to consider a promotional item that the recipient would find useful in this area and promotional sports bottles do not represent a large spend to enable you to have your name seen by a client database as well as the people that notice the sports bottle when in use.

There is a large choice of promotional sports bottles, demonstrating that this is a popular product area. Most products are moulded plastic and can therefore be found in numerous colours. You can look to take promotional sports bottles in several sizes, allowing for smaller 330ml or 500ml capacity bottles, right up to 1L. Many of these products have removable caps and this again opens up the possibilities of mixing and matching the products colours to create a promotional sports bottle to match your corporate look or to stand out from the others and be noticed.

Within the plastic range of promotional sports bottles, there are several items that deserve highlighting. Biodegradable plastic is being used more and more in promotional item production these days and there is now a choice of sizes of the bio bottle, with a couple of bottle shapes as well. Some bottles have handy usability features such as hand grips and non-return valves on the running bottle, and there are various models with features of this type that can be sourced.

Aluminium promotional sports bottles have the great feature of providing significant long term product lifetime as well as being fully recyclable. These types of bottles are great for multiple usages, resist damage and they can now even be printed in up to full colour process. Several finishes are available including brushed or white finished aluminium.

One of the great features of promotional sports bottles is the branding area. Usually these are printed on a machine that allows the print to wraparound, providing a full 360 degress spot colour print (or full colour on some models) that is only then restricted by height. This allows significant branding that can include logos, products, services, contact details or even event details if you are looking to sponsor a race or event.

Promotional Sports bottles are therefore a great giveaway idea and that can engage your target audience, encourage them to use the product in various ways and provide a lasting reminder of your branding to those who use and see the product in use.

There is a phrase being used in marketing circles these days as more and more companies are finding times tough and are looking to ensure they keep in touch with their clients and advertise themselves to a wider audience; “When the going gets tough, the tough market”. Companies are putting resources, time and effort into ensuring they have a streamlined marketing campaign to work to and whether the budget has been reduced or not, there is a good deal of focus in looking to ensure that this spend yields great results. Using unique business gifts is something that should help.

A company doing something different sets itself apart from the competition in whichever core business it participates. Making sure your marketing is tackled in a similar way and will make sure your clients know about you, remember you or if they are hearing about you for the first time, you will have made the right impression.

It is a very good idea to have a standard set of promotional merchandise, items that can be relied upon and are trusted to market your brand effectively. It is also a great idea to spend some time talking to the sales team at a promotional gifts supplier to see if there is anything new of different. This could very well be the product choice that sets you apart from any other company in your field.

There is a constant stream of new product ideas coming into the promotional and business gifts market and keeping on top of everything is very difficult. At Steel City Marketing we hope we pick up on the stand out products, the ones we feel cross over all industries and that can have a real impact when looking at you next campaign.  Some of the more recent additions :

Digital Photo Frame Keyring : Which has a 1.5” display and can save up to 140 images which can then be show as your favorite or as a slideshow

Mug and Spoon : For the hot chocolate addicts, this is a fantastic combination item which also has versions with contrasting colours. Placing your website address on the spoon handle is a subtle but effective branding position.

Biodegradable Sports Bottle : Available in two sizes and made from recycled materials, this is a great product idea that will get people reusing a drinks item and becoming more conscious of the waste they usually produce with items of this type.

Something unique can be a tough task with promotional gifts, but talking to the right distributor can ensure you have the best option on sourcing new ideas. Steel City Marketing have a great sales team and can be contacted on 0114 2754150 for anything standard or that something different.