It is always worth keeping an eye out for the latest innovative and striking design to make it into the promotional pen industry. This usually comes from within the design studios of Prodir, producers of the “Personality Pens – Swiss Made” promotional pens.

There are now 7 very different and very distinctive writing instruments within the Prodir Promotional Pen range and there is usually complete flexibility with writing styles, inks, components and colour choice. These are truly bespoke promotional items.

Prodir have been producing and supplying promotional pens and writing instruments since the early 1980s. These have and still are manufactured exclusively in Switzerland. The reason for this is backed up by the company’s philosophy which has always been “a promotional product is part and parcel of the message itself – and quality and creativity are the least we can contribute to the credibility of that message”.

The sheer attention to detail in design, print quality and true mix and match production shows the range of what are essentially plastic promotional pens have found a unique place in the business gift market and this has been shown with a great brand name presence in the market and an affection from users the world over. What has been created is the desire to keep hold of a plastic pen with as much possession as a pen with significantly more value. This perceived value has been created through intelligent marketing, price competitiveness and stunning designs of each of the promotional pens within the range.

There are 3 twist action promotional pens within the range that remain as popular choices, with the DS3 Prodir Twist pen being the best selling pen in the range. This can be shown by the large amount of finishes and colour choice this particular pen has available in comparison to the others. More recently the DS5 Twist pen was added with a great clip that appears to float. Great features are possible including lenticular inserts or just full colour printed inserts – this promotional pen can be as elaborate as your marketing campaign requires.

Other pens include the DS7 push pen, with its unique and innovative mechanism with a button release on the pen barrel. The DS4 is one of the news pens in their range and has a push / twist release mechanism – again a thought process and design effort that only Prodir would take time to come up with.

The new promotional pen from Prodir for 2008 is the DS2 which is the first click pen to come out for the design shop. The marketing has been heavy as expected and this pen has a sleek design and good colour choice and number of finishes, therefore showing Prodir feel positive about the model.

Prodir have also put effort into complimentary promotional items as well as packaging options and these provide fantastic opportunities to go to town with your marketing and show off your branding on a promotional pen. Packaging ranges from card direct mailer ideas, information pack inserts right through to fantastic promotional pen books, which have a die cut space in a covered note book for your promotional pen and then up to full colour process print possibilities to the cover.

So if there is something you are looking for promotional gift wise and you want something unique, different with a hint of the bespoke – try Prodir Promotional pens for your next gift.