Promotional Keyrings

One of the most popular ranges of promotional merchandise is that of promotional keyrings. This is not just based on current market trends, but has been a product area that has consistently remained popular for decades. Promotional keyrings have evolved considerably over this time, and the consumer now has considerable choice, across all price points to ensure they have the right product for their campaign.

Several types of marketing initiatives can use promotional keyrings effectively. They are ideal direct mail items; lightweight, small and with good branding areas. Promotional keyrings are also excellent event giveaways (exhibitions and road shows in particular). At the higher end of the price range, some of the engraved keyrings are a very well received business gift idea, and this is particularly true during the busy Christmas months.

The lower value promotional keyrings provide extensive choice and are geared towards the client looking for a mass volume giveaway item. Often these keyrings provide good print areas, with the second side available for additional marketing information if required. Given the low value these are mostly plastic keyrings, but other materials include PVC, aluminium and bonded leather. There has been an increased demand for recycled materials and the range of these is growing all the time.

There is also a good choice of what would be described as more executive promotional keyrings, those that will be used more as a business gift rather than an item to carry a marketing message. These are often leather keyrings, metal keyrings or a combination of both. Design is important to be appealing to the recipient and the logo is often engraved, stamped or foil blocked. A subtle message is more important here and these promotional keyrings still provide an excellent long-term advertising tool.

Another area of promotional keyrings that should also be considered is that of keyring lights. It is clear that the popularity of this range of products can only be improved by an additional feature. Therefore when you consider LED / torches are available as well as features such as bottle openers, then it is worth taking time to consider the right promotional keyring for you.

Promotional keyrings are a useful item. It is something that were it not given would be bought, so it is an item that if tastefully branded can provide your brand with significant exposure to a large number of people for a considerable amount of time.

For such a small product, the branding areas on most promotional keyrings is decent enough for either a considerable amount of marketing / contact information on the plastic keyrings or a good engraving / blocking area on the metal / leather keyrings. This in turn backs up that importance and usefulness of promotional keyrings in marketing campaigns.