Promotional Pens

Promotional pens and writing instruments are the most commonly used of all promotional gifts. The sheer wide range of models, makes, colours and styles ensures that they will always be one of the main business gift product areas. The return on investment is clear the pens achieve the most number of impressions. Every single budget is covered in the pen category, from the budget range where there is an abundance of plastic pens that can be purchased for a mass volume giveaway, right up to the high-end executive pens that are more commonly used as a business gift.

One of the most significant aspects of the range of promotional pens is the fact that there is considerable choice of brand names in this product area. At the lower end of the price range you have Promotional Senator Pens and Bic Pens. There is also a good choice of Prodir Pens and Paper Mate Pens. Pencils are also a good writing instrument to consider with a low price point and great print area

Moving up in price, other brand name promotional pens include Waterman pens, Parker pens and Cross Pens. Using some of these brand named pens can really help enforce your brand.

For several years now, the popularity of non-branded promotional pens has outstripped that of the branded alternatives. This is often due to the lower price points, whilst still having a perfectly functional product to give away. Unbranded pens, fitting into the plastic or metal pens category are often produced in the Far East are now available in the low, mid and executive price range. Highlighter pens are another low cost alternative if you are looking for a destop item.

With the need to be aware of the environment there is now a great choice of recycled eco pens & pencils to choose from and this is a real growth area to look out for.

Promotional pens fit the bill for most advertising campaigns which again backs up the popularity of this range of items. Pens are perfect for use in a direct mail campaign, as a conference or exhibition giveaway or just simply to hold in stock to be given away during client visits. Taking the client giveaway theme a little further, promotional pens in the higher price range are very often given to clients as a business gift, such as at Christmas.

There is such a need for promotional pens in our lives, that it can be certain that a giveaway or gift of a pen, will be well received and used. They say that in its lifetime, a promotional pen will have multiple owners, showing how much exposure your branding will receive.

The print areas are decent on most promotional pens and the restrictions on what can be printed is no longer an issue, with the fact that many models can now take a full colour process print.